A recent survey conducted by WordPress VIP indicates a growing consumer wariness towards the explicit use of 'AI' in brand messaging, with 60% of US consumers reportedly finding it off-putting. This finding is particularly noteworthy as many companies are increasingly viewing AI-powered search and content generation as crucial channels for customer engagement and referral traffic. The results suggest a disconnect between corporate enthusiasm for AI integration and consumer perception. While businesses are eager to leverage AI for efficiency and innovation, consumers may be concerned about the authenticity, transparency, or potential job displacement associated with AI-generated content or interactions. This evolving consumer sentiment highlights the need for brands to carefully consider how they communicate their use of AI, potentially focusing on the benefits and user experience rather than the underlying technology itself to foster trust and positive engagement.