Sales Development Representative (SDR)

About Magnet Forensics

Magnet Forensics is a global leader in developing digital investigative software, empowering customers worldwide to acquire, analyze, and share evidence from digital devices. Our innovative solutions play a vital role in modernizing digital investigations, helping to fight crime, protect assets, and safeguard national security. We are a growing, global team committed to making a difference.

Role Overview

The Sales Development Representative (SDR) is a crucial frontline role in our customer experience, working closely with Sales and Marketing teams to drive strategic growth. You will generate and qualify sales opportunities through inbound lead response and outbound prospecting, laying the groundwork for a successful career in sales, business development, or marketing.

Who Should Apply:

We are looking for passionate individuals eager to develop new skills, build a professional network, and thrive in a competitive yet supportive environment. If you are resilient, curious, and motivated to find innovative solutions, you'll fit right in.

What You’ll Do:

• Qualify inbound sales leads based on defined criteria.
• Utilize phone, email, and social networking to connect with prospects, identify needs, and qualify interest.
• Schedule discovery meetings for Account Executives with qualified leads.
• Leverage sales and marketing tools (e.g., SalesLoft, ZoomInfo, LinkedIn Navigator, Pardot) to maximize efficiency.
• Manage contacts and ensure data accuracy within our CRM platform (Salesforce).
• Provide exceptional service and build strong relationships with prospects.
• Collaborate effectively with cross-functional teams.
• Focus primarily on inbound lead response, with additional outbound prospecting.

What We’re Looking For:

• A desire to be part of a high-growth software company that prioritizes customers.
• A "never give up" attitude, strong organizational skills, and demonstrated initiative.
• Goal-oriented, driven, and motivated to succeed.
• 2+ years of experience in sales or customer service roles.
• University degree or College diploma in Business, Marketing, or equivalent.
• Comfort with change and strong analytical, relational, and negotiation skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office and social media tools (LinkedIn, Twitter).
• Preferred location: In or near the Kitchener-Waterloo region for team collaboration.

Nice to Have Skills:

• Experience with CRM systems like Salesforce, ZoomInfo, Salesloft, and Sales Navigator.
• Familiarity with the lead funnel process (generation, follow-up, tracking).
• Prior experience with lead prospecting software or chatbot monitoring.
• Comfort with cold calling.

Compensation & Benefits:

• Salary range: $50,000 - $75,000 CDN annually.
• Generous time off policies.
• Competitive compensation.
• Volunteer opportunities.
• Reward and recognition programs.
• Employee committees & resource groups.
• Healthcare and retirement benefits.

How We Work:

We embrace a hybrid-flexible approach to support productivity and work-life balance. Occasional in-office collaboration (weekly to monthly) is expected for team building and idea generation, while most days offer flexibility. We foster strong connections and celebrate successes together.

Our Values (Magnet CODE):

• CARE: Care for each other and our mission.
• OWN: Act with integrity, empathy, and respect; be accountable for results.
• DEDICATE: Put heart and soul into meeting customer needs.
• EVOLVE: Constantly innovate and explore new ways to work.

Equal Opportunity Employer:

Magnet Forensics is an Equal Opportunity Employer committed to diversity and inclusion. We encourage all qualified applicants to apply, even if they don't meet every qualification. Accommodation is available upon request throughout the hiring process. We do not use AI for screening, assessing, or selecting applicants.