Performance Marketing Specialist

About the Service

At TechBiz Global, we provide recruitment services for our top clients.

About the Role

We are currently looking for a dedicated Performance Specialist to join one of our clients’ teams. If you’re looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Responsibilities

• Plan, create, and manage paid advertising campaigns across Google Ads (primary), Meta, LinkedIn, & TikTok.
• Develop campaign strategies, audience targeting structures, and funnel approaches.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor campaign performance and continuously optimize based on data and KPIs.
• Manage budgets and ensure efficient ad spend across all campaigns.
• Create, test, and optimize ad copies, creatives, and landing page suggestions.
• Track conversions and set up proper tracking systems (Google Tag Manager, GA4, Meta Pixel, and other analytics tools).
• Run A/B tests across ads, audiences, and campaign elements to improve performance.
• Prepare clear performance reports and present insights and recommendations to clients or internal teams.
• Communicate with clients regarding campaign performance, updates, and strategic recommendations.
• Fulfill SEO campaigns and participate in ongoing SEO training.

Requirements

• Minimum 4 years of hands-on experience managing PPC campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
• Strong proficiency in both English and Greek, with excellent written and verbal communication skills.
• Russian language proficiency is considered an advantage but is not required.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical, problem-solving, and organizational skills.
• Ability to work independently while collaborating effectively with a team.