Sales Enablement Specialist

About HHAeXchange

HHAeXchange is the leading technology platform dedicated to transforming home and community-based care. Since 2008, we've been committed to creating a comprehensive end-to-end homecare solution designed to help individuals aging or living with disabilities thrive in their homes and communities. Our passionate employees are dedicated to connecting patients, personal care providers, managed care organizations, and states within a unified healthcare ecosystem.

The Opportunity: Sales Enablement Specialist

We are seeking a proactive Sales Enablement Specialist to drive workforce readiness within our sales organization. This role involves designing, building, and delivering impactful enablement programs that align with revenue priorities and our go-to-market strategy. You will equip our Sales team with the essential knowledge, skills, tools, and resources needed to effectively engage prospects, articulate HHAeXchange’s value, navigate complex buying conversations, and ultimately accelerate sales performance. This is a highly cross-functional role focused on enhancing sales effectiveness and supporting business growth, requiring close partnership with Sales Leadership, Product Marketing, Product Management, Revenue Operations, Customer Experience, and Learning & Development. This is a hybrid position, with an expectation to report to our Midtown Manhattan, NYC office 3 days per week (typically Tuesdays, Wednesdays, and Thursdays).

Essential Job Duties:

Sales Onboarding and Ramp Enablement

• Partner with Sales leadership to identify onboarding needs, performance gaps, and enablement priorities across sales roles.
• Design and deliver onboarding programs for new sales hires to accelerate time-to-productivity and confidence.
• Build structured learning pathways for Account Executives, SDRs/BDRs, and other revenue-facing roles.
• Develop onboarding tools, certification checkpoints, and ramp-readiness programs.

Product & Go-To-Market Enablement

• Translate product launches, enhancements, and strategic messaging into actionable sales enablement programs in collaboration with Product Marketing and Product teams.
• Develop enablement materials including sales playbooks, product walkthroughs, battlecards, messaging guides, competitive comparison tools, discovery question frameworks, and demo readiness resources.
• Ensure sales teams are prepared to confidently position new products, features, and market offerings.

Learning Experience Design & Delivery

• Design and deliver enablement programs to strengthen core sales competencies such as discovery, qualification, consultative selling, objection handling, product positioning, competitive differentiation, and deal progression.
• Facilitate instructor-led training, workshops, virtual sessions, and reinforcement programs to drive practical skill application.
• Build scenario-based learning, role-play exercises, and supporting coaching opportunities.

Sales Content & Resource Enablement

• Support the development and maintenance of a centralized sales enablement content hub for easy resource access.
• Ensure enablement materials are accurate, relevant, easy to consume, and aligned with market, product, and buyer needs.
• Continuously improve content usability and effectiveness through stakeholder collaboration.

Program Measurement & Continuous Improvement

• Support reporting and analysis of enablement effectiveness using metrics like time-to-proficiency, error reduction, learner feedback, and team performance.
• Gather insights from stakeholders and frontline teams for continuous program improvement.
• Align enablement efforts with business goals, including customer adoption and satisfaction.

Sales Coaching & Performance Support

• Partner with sales managers to reinforce learning through coaching programs and manager enablement.
• Create structured coaching tools with Sales Leadership to improve rep performance and skill development.
• Support call review, develop coaching feedback loops, and implement reinforcement strategies.

Learning Technology & Program Operations

• Leverage LMS and learning tools to manage programs, assign learning paths, and track completion.
• Maintain and organize enablement content for accessibility and usability.

Other Job Duties

• Other duties as assigned by supervisor or HHAeXchange leader.

Travel Requirements

• Travel 25%-50%, including overnight travel.

Required Education, Experience, Certifications and Skills:

• Bachelor’s degree in business administration, Education, Communications, Marketing, or related field.
• 3–5 years of experience in Sales Enablement, Revenue Enablement, Learning & Development, or sales training within SaaS or technology organizations.
• Experience supporting sales or revenue-facing teams in fast-paced environments.
• Proven ability to design and deliver impactful enablement programs.
• Strong instructional design, facilitation, and adult learning expertise.
• Experience translating complex information into clear, actionable learning experiences.
• Experience working cross-functionally with Sales, Product Marketing, Product Management, Revenue Operations, Customer Success, and other business stakeholders.
• Familiarity with sales methodologies (e.g., MEDDICC, Challenger, SPIN, consultative selling).
• Experience with sales enablement technologies (e.g., LMS, Salesforce, Gong, Highspot, Seismic) preferred.
• Strong written and verbal communication skills; effective facilitation and presentation abilities.
• Strong organizational skills and ability to manage multiple initiatives.
• Demonstrates accountability, collaboration, adaptability, and strong business partnership skills.

Compensation:

• Base Salary Range: $100,000 - $110,000 annually (not including variable compensation).
• Actual salary will be based on factors including experience, education, training, merit, location, and alignment with company values.

Benefits:

• Benefits-eligible position.
• Competitive health plans, paid time-off, company-paid holidays, 401(k) retirement program with a company-elected match, and other company-sponsored programs.

Equal Opportunity Employer:

HHAeXchange is an equal-opportunity employer. We offer employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.

AI in Hiring:

We may use AI tools to assist in the hiring process, such as reviewing applications and analyzing resumes. These tools support our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. Contact us for more information on data processing.