Ogilvy: Mid-Weight Brand Strategist (Barcelona)

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

About CBA Design

CBA Design is an international creative agency specializing in strategic branding, proudly part of the global communications network WPP. With nine offices worldwide, we thrive on close collaboration across disciplines, constantly expanding our design capabilities and impact. As creatives, we believe that the future is collective, and we understand design as a global language that connects like-minded people. We are committed to fostering an environment where innovation, curiosity, and strategic thinking drive unique brand experiences.

The Role

You’re equal parts strategist and collaborator. You know how to read a brief, challenge it, and turn it into a strategic direction that inspires the creative team and convinces the client. But more than anything, you care about brands: what they stand for, how they connect with people, and why some of them last. That conviction is what drives your work, and it shows in every project you touch.

What You Will Do

• Define the strategic territory of each project: the framework that guides every creative decision that follows.
• Conduct real research: ethnography, market analysis, trend forecasting, benchmarking. And turn it into actionable insight, not endless decks.
• Utilize AI as a layer of depth, not a shortcut. Explore conceptual territories, challenge assumptions, and generate hypotheses to validate.
• Tell stories: from brief to creative rationale, from workshop to strategy doc. Your writing is part of your value.
• Present to clients with clarity and conviction: defending decisions, articulating the 'why' behind every choice.
• Design and facilitate co-creation and innovation workshops with clients.
• Collaborate with the creative team from day one, staying involved until the end.
• Manage your own time and priorities, communicating early about potential issues.

What We’re Looking For

• At least 3 years of experience in a creative agency or design studio.
• A deep understanding of consumer branding: identity, narrative, positioning, architecture.
• Strong conceptual thinking: the ability to move from abstract idea to concrete execution.
• Real experience with research methodologies: ethnography, interviews, cultural analysis. Beyond desk research.
• An active practice with AI tools applied to strategy. Real interest, not passive familiarity.
• Excellent written and spoken Spanish and English. Catalan and Portuguese are a bonus.
• Proactivity and a genuine curiosity about people, culture, business, and the world brands inhabit.

What We Offer

• Full-time contract.
• Hybrid model (2 days/week remote) and Fridays afternoons off.
• 22 days of annual leave + additional days off over Easter and Christmas.
• Intensive working hours (until 15:00h) during July and August.
• Flexible salary compensation plan (including meal vouchers, transport, training, and more).
• A dog-friendly, highly creative, and multidisciplinary studio environment in the Barcelona WPP Campus.

Our Culture & Values

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose and relentlessly curate transformative initiatives that make our commitment to fairness and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Equal Opportunity Employer

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.