Creative Strategist - Finance

About Reddit

Reddit is a community of communities, built on shared interests, passion, and trust. It's the internet's hub for authentic conversations, where users engage daily with content they care about. With over 100,000 active communities and approximately 126 million daily active unique visitors, Reddit stands as a vast source of information and connection. Discover more at www.redditinc.com.

About KarmaLab

KarmaLab is Reddit's creative engine, powering the Global Sales Organization. This in-house team collaborates with Sales, Marketing, Product, and advertisers to develop authentic, impactful campaigns, creative strategies, and storytelling that connect brands with Reddit communities.

About the Role: Creative Strategist (Finance)

We are seeking a Creative Strategist to bolster Reddit's Finance business vertical. You will develop creative strategies for Finance advertisers, working closely with Sales teams to devise Reddit-native ideas, present strategic recommendations, and guide brands on authentic platform engagement.

What You'll Do:

• Craft creative strategies and campaign concepts that enable Finance advertisers to authentically engage on Reddit.
• Collaborate closely with Sales and cross-functional teams on pitches, RFPs, presentations, and client storytelling.
• Serve as a creative consultant and Reddit platform expert for Finance-focused clients and external partners.
• Develop strategic narratives, presentation materials, and Reddit-native ideas to drive business impact.
• Educate internal sales teams and external partners on creative best practices and effective Reddit utilization.
• Support senior strategists on major accounts and verticals with day-to-day creative strategy needs.

What You Bring:

• A profound understanding of Reddit, internet culture, and community-driven platforms.
• Exceptional storytelling, presentation, and client communication skills.
• Experience working closely with Sales and cross-functional partners in pre-sales or client-facing roles.
• The ability to independently manage projects, timelines, and presentation development.
• A strong grasp of platform ecosystems and how brands engage across social and media environments.
• Comfort operating effectively in fast-paced, dynamic environments.
• A portfolio showcasing strong strategic and creative thinking.

Qualifications:

• Minimum: 4+ years of experience in advertising, media, social, PR, or creative strategy.
• Experience building and pitching strategy-led presentations to clients.
• Strong understanding of brands, agencies, and media/platform ecosystems.
• Ability to manage multiple projects concurrently.
• Proficiency in Google Slides.
• Preferred: Creative Strategy or platform experience at a social, media, or advertising technology company.
• Experience supporting Finance advertisers.
• Experience working alongside Sales teams in pre-sales contexts.
• Professional writing experience for digital or social platforms.

Location

Remote - East Coast (New York preferred).

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs.
• 401k with Employer Match.
• Global Benefit programs supporting your lifestyle, professional development, and caregiving needs.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.

Compensation

• Base Salary Range (US-based): $115,500—$161,700 USD (This range may span multiple career levels).
• This role is also eligible for equity (RSUs) and commission.