Integrated Marketing Manager - UK

Why Mozilla?

Mozilla Corporation, a non-profit-backed technology company, has been shaping the internet for over 25 years with pioneering products like Firefox. With millions of users globally, Mozilla is dedicated to reclaiming an internet built for people, not companies, focusing on areas like AI, social media, and security. As a wholly owned subsidiary of the Mozilla Foundation, Mozilla Corporation is mission-driven, prioritizing users and their privacy.

The Opportunity

Mozilla is looking for an Integrated Marketing Manager for the UK to build and lead the regional marketing strategy. This role will operate at the intersection of global strategy and local execution, bringing deep UK insight into a globally coordinated marketing organization. The primary goals are to re-establish Firefox as a relevant brand, drive user and market share growth in the UK, and lead major campaigns and activations.

Key Responsibilities

Planning & Strategy

• Partner with the Director European Integrated Marketing to shape and deliver integrated marketing strategies for the UK, aligned with audience insights, brand priorities, product initiatives, and cultural moments.
• Develop strong thought leadership and understanding of the regional landscape, including consumer needs, competitive landscape, and emerging trends.
• Collaborate cross-functionally with product marketing, media, communications/policy, creative, PR, and agency partners to develop impactful campaign platforms.
• Deliver clear, powerful strategic and creative briefs to inspire and guide teams.
• Translate global strategies into locally relevant marketing initiatives.

Campaign Development, Collaboration & Execution

• Deliver integrated marketing campaigns across product launches, partnerships, brand moments, and always-on activities.
• Ensure creative output aligns with brand standards, tone of voice, and regional market nuances.
• Collaborate with internal and external partners and agencies for coordinated campaigns.
• Act as a strong program manager, accountable for end-to-end execution, maintaining project visibility, timelines, and stakeholder updates.

Insights and Performance Measurements

• Develop measurement plans in partnership with cross-functional teams to ensure quantifiable outcomes.
• Partner with analytics, insights, and media teams to track and optimize campaign performance against business objectives.
• Own campaign and marketing performance tracking and reporting for senior leadership.

Professional Profile

• 8+ years of deep consumer marketing, brand marketing, and/or strategy experience.
• Strong portfolio of product launches and growth initiatives across tech, sports, and music, with expertise in integrated marketing and go-to-market strategies.
• Solid understanding of coordinated channel mix approaches (owned, paid, earned) that drive user acquisition, consideration, product usage, and advocacy.
• Strong grasp of quantitative test designs.
• Ability to balance creative excellence with high quantitative performance.
• Outstanding organization and project management skills.
• Excellent collaboration skills and proven ability to lead through influence.
• A self-starter with a bias for action.
• Ability to lead multiple projects concurrently and thrive in a fast-paced, cross-cultural environment.

About Mozilla

Working at Mozilla offers the chance to make a difference in the lives of web users globally. Mozilla prioritizes people and their privacy over profits, striving to create a healthier, happier internet. They are not a typical tech company, focusing on the web as a platform for opportunity and innovation for everyone.

Commitment To Diversity, Equity and Inclusion

Mozilla is committed to diversity, equity, and inclusion, believing they enrich the company's core mission. They encourage applications from all individuals, including members of equity-seeking communities. Mozilla provides reasonable accommodations for qualified individuals with disabilities throughout the application and employment process. They are an equal opportunity employer and do not discriminate based on various protected characteristics.