āØ AI Insights & Summary
This remote position at Townsquare Ignite presents a compelling opportunity for a results-driven Digital Solutions Manager specializing in the Home Services sector. You'll be at the forefront of helping HVAC, plumbing, and roofing businesses thrive by leveraging sophisticated digital marketing strategies and proprietary advertising technology. If you possess a strong background in programmatic advertising, SEO, SEM, and a passion for building client relationships, this role offers a dynamic environment with significant earning potential through a competitive base salary plus an uncapped bonus program and a clear path for career advancement.
Digital Solutions Manager ā Home Services Specialist (Remote)
About Townsquare Ignite
Townsquare Ignite, founded in 2010, is a rapidly growing division of Townsquare Media, specializing in digital products and solutions. Our competitive advantage lies in our first-party data collection, proprietary advertising technology, impactful integration with leading DSPs, massive reach, and a focus on targeted solutions with white-glove customer service. We deliver multi-platform campaigns across desktop, mobile, apps, CTV, email, paid search, and social media, supported by a full-service creative team.
The Opportunity
Townsquare Ignite has launched a dedicated division for the Home Services sector (HVAC, plumbing, windows, roofing, general contracting). As a Digital Solutions Manager, you will be pivotal in driving growth for these businesses through targeted digital marketing strategies utilizing our Ignite and Interactive solutions. This client-facing role focuses on identifying and securing new clients, managing relationships, and driving business growth through our full-funnel digital solutions.
Responsibilities
- Pipeline Management & Sales Growth: Drive digital sales revenue by acquiring new Home Services clients and expanding existing relationships.
- Strategic Consultation: Serve as a trusted marketing partner, offering industry insights and tailored digital advertising solutions.
- Solution-Based Selling: Combine website development, SEO, Business Management Platform integrations (Service Titan, House Call Pro, Field Edge, Service Fusion), and programmatic strategies (LSA, SEM, Direct Mail, Ignite).
- Client-Centric Approach: Conduct virtual and in-person consultations, demonstrating expertise in industry trends and performance-driven advertising.
- Campaign Execution & Optimization: Manage the pre- and post-sale process, exceeding client expectations with data-driven insights and recommendations.
- Performance Analysis: Assess campaign effectiveness using reporting tools and provide recommendations for incremental business growth.
Qualifications
- 4-year college degree or equivalent work experience.
- 2+ years of experience in programmatic media.
- Experience in digital marketing, advertising sales, or business development, preferably within the home services industry.
- Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.
- Ability to build relationships with local service providers and understand their business needs.
- Entrepreneurial mindset with a problem-solving approach.
- Proven ability to manage multiple accounts and drive revenue growth.
Benefits
- 3 weeks of PTO (+ 9 paid holidays).
- Medical, Dental, and Vision Insurance.
- 401(k) Retirement Plan.
- Casual, high-energy work environment.
- Opportunity for upward mobility.
- Company-provided laptop.
- Competitive salary + bonus program.