Director of Growth Marketing, UK

About the Company

Who Gives A Crap is a leading eco-friendly household essentials business with a powerful social mission: donating 50% of profits to provide access to clean water and toilets globally. As of June 2024, they have contributed over $18 million AUD. Operating in the UK, US, Canada, and Australia with a diverse team of 250+ people, they aim to tenfold their annual donation in the next 5-10 years.

About the Role

As the Director of Growth, you will be the driving force behind the UK's direct-to-consumer (DTC) commercial performance. This role requires a strategic leader who can utilize data-driven insights and creative strategies to scale the DTC business efficiently, ensuring every investment contributes to their mission of providing essential sanitation services.

Responsibilities

• Own the UK acquisition strategy across the full funnel, focusing on high efficiency and commercial target delivery.
• Lead the UK strategy for conversion-led creative and manage the relationship with the external creative agency.
• Manage the UK DTC new customer forecast and the monthly performance budget allocation.
• Identify and scale new local channels and partnerships for incremental growth.
• Utilize BI tools and data science insights to rigorously assess channel effectiveness and incrementality.
• Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
• Design and execute the roadmap for UK-specific growth initiatives and prioritize team work.
• Bridge communication between the UK Brand team and Global Growth team, ensuring local needs are represented.
• Pivot budget and strategy based on real-time performance data to drive incremental customer growth.

Requirements

• You are a Leader expected to coach company values and manage direct reports (initially a Creative Strategist and a Partnerships & Influencers Manager).
• Proven ability to define and cascade clear acquisition and efficiency targets.
• Experience designing and executing growth roadmaps and prioritizing team efforts.
• Skilled in bridging communication between local and global teams.
• Adept at pivoting strategy and budget based on performance data.
• Metrics that matter include UK DTC Commercial Performance, Creative Effectiveness (CVR improvement), and Team Performance & Engagement.
• A passion for making the world a better place and working with like-minded individuals.

Benefits

• Work for a certified B Corp™ with a strong social and environmental impact mission.
• Competitive, market-informed salaries.
• Meaningful support towards healthcare globally.
• Generous paid leave.
• Tailored learning and development opportunities.
• Free toilet paper.
• A proud team environment (95% engagement score).

Why Join Us?

This is more than just a job; it's an opportunity to align your professional skills with a deeply impactful mission. As a certified B Corp, Who Gives A Crap is dedicated to social and environmental responsibility. You'll be part of a growing, global team focused on making a tangible difference in the world while enjoying competitive compensation, excellent benefits, and a workplace culture that fosters pride and purpose.