Marketing Lead - ANZ

Company Description

We are a leading Investor Services group providing end-to-end administration, accounting, reporting, and regulatory services to the investment sector worldwide. With over 6,500 employees across 24 jurisdictions and assets under administration exceeding US$857 billion, we serve 13 of the world's top-15 private equity firms. Our services are enhanced by a commitment to ESG, advanced technology, a global data platform, and innovative proprietary tools. Our people are our differentiator, acting as trusted partners who deliver intelligent solutions through expertise and strong client relationships, driven by our purpose to power people and possibilities.

What You Will Do - Responsibilities

• Deliver best-in-class campaigns to build the IQ-EQ brand and achieve commercial results for the ANZ jurisdiction.
• Ensure comprehensive marketing, communications, events, PR, and digital marketing support.
• Execute the marketing strategy with a locally tailored marketing plan.
• Represent ANZ's needs within the regional marketing team and ensure they are factored into global activities.
• Collaborate with the ANZ leadership team to support their marketing and communications needs.
• Translate group plans into campaign activities that support ANZ's growth agenda.
• Track, measure, and analyze marketing efforts to ensure maximum ROI.
• Work with internal stakeholders to generate new growth opportunities in ANZ.
• Develop initiatives with the ANZ leadership team to drive employee culture and engagement.
• Prepare detailed activity reports and benchmark performance against competitors.
• Build strong relationships with key stakeholders and provide marketing expertise to support local plans.

Tasks - Day-to-Day Activities

1. Strategy, Planning, and Leadership

• Execute the full ANZ marketing strategy aligned with global and APAC priorities.
• Create and maintain a comprehensive annual marketing plan for ANZ.
• Align ANZ marketing plans with Group campaigns, messaging, and brand pillars (Brand, PR, Digital, Content, Events).
• Support the CCO and ANZ leadership with marketing strategy, insights, and counsel.
• Track, measure, and analyze marketing results; adjust strategies to maximize ROI.
• Benchmark ANZ marketing performance against competitors.

2. Content, Messaging, and Thought Leadership

• Develop and maintain an ANZ content roadmap (thought leadership, insights, case studies, client wins).
• Produce high-quality written content: articles, whitepapers, case studies, video scripts, newsletters, speeches.
• Create short-form content (LinkedIn insights, micro-videos, SME commentary).
• Highlight ANZ technical expertise, governance, structuring, trustee expertise, and operational capabilities.
• Localize global content for ANZ context and audiences.
• Develop event-aligned content (themes, pre-event articles, post-event follow-ups).
• Drive internal advocacy (e.g., encourage leaders to post using IQ-EQ templates).

3. Growth Marketing and Online Presence

• Collaborate with the Growth Marketing team on digital campaigns (SEO, PPC, LinkedIn, display, newsletters, remarketing).
• Manage content for ANZ microsites and landing pages.
• Collaborate with Communications and Growth Marketing teams on social media content, scheduling, audience targeting, and employee advocacy.
• Build personalized, insight-led marketing journeys based on user behavior.

4. PR, Media, and External Communications

• Support the execution of the ANZ PR program (press releases, media outreach, storytelling, local and global alignment).
• Prepare press materials, media comments, Q&As, and pitch notes.
• Oversee spokesperson development and media training for ANZ senior leaders.
• Prepare award submissions and manage the ANZ nominations pipeline.

5. Event Management (Full End-to-End)

• Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR events.
• Manage venue procurement, logistics, catering, AV, run sheets, speaker prep, and end-to-end event experience.
• Work with the Design team to create all event assets.
• Manage RSVP workflows, attendee prioritization, and event communications.
• Track event ROI and produce event reports.
• Lead ANZ participation in industry events and sponsorships.

6. Brand Management and Visual Identity

• Support IQ-EQ brand implementation in ANZ.
• Update all marketing materials, templates, and assets to meet global brand standards.
• Manage office brand deliverables (signage, environmental branding).
• Maintain visual identity consistency across collateral, presentations, digital assets, and event branding.

7. Stakeholder and Internal Collaboration

• Work closely with ANZ leadership, Sales, SMEs, and Business Heads to support commercial priorities.
• Partner with global and APAC marketing teams to share insights, align messaging, and ensure ANZ integration.
• Build strong internal relationships to generate marketing opportunities and content ideas.
• Contribute to employee engagement initiatives in ANZ.
• Collaborate with external agencies (PR, creative, digital, events).

8. Business Development and Pipeline Support

• Highlight client wins, mandates, and successful transactions via announcements, case studies, and events.
• Support relationship-driven marketing initiatives targeting key accounts and prospects.
• Develop content supporting the buyer journey in conjunction with the Communications team.

9. Budgeting, Governance, and Reporting

• Track ANZ marketing budget spend.
• Produce monthly and quarterly reporting on marketing activities and performance.
• Maintain compliance with Group processes.
• Manage vendor onboarding, procurement, and contract processes.

10. Market Insights and Competitive Intelligence

• Monitor ANZ market developments, regulatory changes, industry trends, and competitor activity.
• Integrate insights into content, BD support, messaging, and PR.

11. APAC Cross-Market Support

• Provide marketing support across other APAC jurisdictions as needed.
• Supply ANZ insights, case studies, market intelligence, and commentary for APAC or global reports, media stories, or thought-leadership themes.
• Share templates, frameworks, best practices, and reusable assets from ANZ with APAC colleagues.
• Assist with cross-border event preparation.
• Coordinate ANZ spokesperson participation in APAC-wide webinars, panels, roadshows, or multi-market events.
• Contribute ANZ performance data, metrics, and updates to APAC regional reporting dashboards.
• Participate actively in APAC marketing planning sessions.

Key Competencies

Leadership and Influence

• Accountability, Interpersonal Savvy, Stakeholder Management, Tolerance for Ambiguity, Vision and Purpose, Learning Agility, Resilience, AI Literacy.

Execution Excellence

• Problem Solving, Project Management, Budgeting, Customer Focus.

Strategic and Commercial Capability

• Business Acumen, Industry Expertise.

Key Behaviors

Demonstrate Group Values (Authentic, Bold, Collaborative) and the following:

• Authentic: Takes accountability, operates with integrity, anticipates needs, acts as a trusted advisor, demonstrates resilience.
• Bold: Balances strategy with execution, manages competing priorities, maintains high standards, challenges assumptions, explores creative approaches.
• Collaborative: Works seamlessly across borders, builds strong partnerships, communicates with clarity and diplomacy, shares knowledge and best practices.

Qualifications

Education / Professional Qualifications

• Minimum bachelor’s degree in marketing, digital marketing, or business studies.

Background Experience

• Minimum 10 years of experience implementing best-in-class global marketing and communications campaigns within a busy in-house team.
• A self-starter adept at managing multiple priorities across all areas of a busy marketing team.

Technical

• Strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management, and stakeholder relationship management.

Computer / Program Knowledge

• Skilled in MS Office; HubSpot and Hootsuite are an advantage.

Company, Product, and Market Knowledge

• Industry knowledge and experience working in a senior marketing role within our sector.

Management and Leadership

• Proven strong communication, writing, and editing skills.
• High degree of proactivity, self-motivation, and ability to meet rapidly changing deadlines.
• Excellent communicator with strong stakeholder influence.
• Team player who enjoys sharing experience, mentoring, and coaching.
• Commercially minded innovator with strong creative leanings.

Languages

• Fluency in English (spoken and written). Additional languages at a professional standard are a distinct advantage.

Our Commitment to You and the Environment

Sustainability is integral to our strategy. We are committed to building long-term relationships with our stakeholders and reducing our environmental impact. We foster an inclusive, equitable, and diverse culture. Our learning and development programs invest in employee growth, and our hybrid working approach supports balance and flexibility. We empower our global workforce to achieve their potential. We are committed to growing client relationships and supporting their objectives, understanding that their success leads to ours. We are emotionally invested in our clients from the beginning.