Director of Partner Marketing

Director of Partner Marketing

Cresta unlocks the true potential of the customer experience by transforming every conversation into a competitive advantage. Our unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across all channels. World-leading companies like United Airlines, Cox Communications, and Marriott rely on Cresta for their customer experiences.

About the Role

Cresta is seeking an exceptional Director of Partner Marketing to build and lead our partner marketing function from the ground up. This is a highly visible role where you will own the strategy and execution of scalable partner marketing programs designed to accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, and strategic alliances. You will be a key architect of one of Cresta’s fastest-growing and most strategic go-to-market channels, directly impacting pipeline, revenue, and category positioning.

Responsibilities

• Vision & Strategy: Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs to drive partner-sourced and partner-influenced pipeline.
• Program Design: Design and operationalize a partner marketing model supporting diverse partner types, products, segments, and geographies.
• Messaging & Collateral: Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral to enable partners in positioning and selling joint solutions.
• Enablement Partnership: Collaborate with partner enablement teams to create and govern enablement programs, content hubs, and self-serve resources.
• Performance Analysis: Analyze partner pipeline performance and win/loss dynamics to identify opportunities, remove roadblocks, and unlock new growth within the partner ecosystem.
• Product Influence: Provide data-driven insights to influence product roadmap priorities based on partner feedback, deal insights, and market opportunities.
• KPI & Reporting: Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform strategic decisions.
• Workflow Optimization: Partner with RevOps and IT to evolve CRM, PRM, and marketing automation workflows supporting partner motions at scale.
• Cross-Functional Leadership: Act as a connector across sales, marketing, product, and partnerships to ensure tight go-to-market alignment.

Qualifications

Required:

• 8+ years of experience in partner marketing within a SaaS or B2B technology company.
• Proven success building and scaling partner marketing programs that drive measurable pipeline and revenue impact.
• Strong understanding of SaaS partner motions, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances.
• Highly data-driven with deep experience in pipeline metrics, attribution, ROI, and performance reporting.
• Executive-level communication skills with the ability to influence senior stakeholders across functions.
• Demonstrated ability to operate in ambiguous environments, build from scratch, and scale programs.
• Coachable, resilient, and highly motivated to drive outcomes.

Preferred Qualifications:

• Experience in contact center technology or customer experience software.
• Experience in hypergrowth startups or scale-up environments.
• Background experience in product marketing or solutions marketing.

Perks & Benefits

• Comprehensive medical, dental, and vision coverage.
• Flexible Paid Time Off (PTO).
• Paid parental leave for all new parents.
• Retirement savings plan.
• Remote work setup budget.
• Monthly wellness and communication stipend.
• Onsite meal program and commuter benefits (for onsite employees).

Compensation

• Salary Range: $180,000 - $220,000 + Equity.
• Compensation is location-based and reflects experience, skills, education, and geography. Total compensation includes equity and a comprehensive benefits package.