Key Account Manager / Technischer Vertrieb / B2B SalesDefence, Elektronik, Optronik (m/w/d)

About Lucius & Baer GmbH

Lucius & Baer GmbH is a medium-sized company based in Geretsried, south of Munich. We are a manufacturer of all types of visualization and control systems, with our products being used worldwide in industrial, medical technology, and rugged applications. We are part of the GuS-Gruppe, specialists in transparent protection, working together on solutions for the defense industry.

Your Responsibilities

• Support and expand Key Accounts (B2B) in the Defence, Industry, and Electronics sectors.
• Drive new customer acquisition / Business Development for complex products (displays, camera systems, embedded systems).
• Provide technical consultation and sales for customized system solutions.
• Take ownership of the entire Sales Cycle: from acquisition and quoting to negotiation and closing.
• Collaborate closely with Engineering, Development, and Product Management teams.
• Analyze market trends, competition, and opportunities within the High-Tech / Defence / Industrial Electronics space.

Your Qualifications

• Proven experience in technical sales, as a Sales Engineer, or Sales Manager (m/f/d) in a B2B environment.
• Knowledge of Electronics, Embedded Systems, Displays, Optronics, or comparable technologies is desirable.
• Demonstrated experience in Key Account Management and new customer acquisition.
• Excellent German and good English language skills (written and spoken).
• Strong closing ability (Hunter mentality) and negotiation skills.
• Technical understanding and aptitude for solution consulting.

What We Offer

• A familial and supportive work environment.
• Annual bonus payments.
• Permanent, full-time employment.
• Flexible working hours (Gleitzeitmodell).
• Company-sponsored savings plans (Vermögenswirksame Leistungen).
• Company car leasing options.
• Work within a small team with a very flat hierarchy.
• Job security and diverse development opportunities within the GuS-Gruppe.
• Numerous additional company benefits, such as shared meals, e-bike leasing, further training, and corporate benefits.

Next Steps

Do you see your future in exciting tasks and a long-term collaboration? We look forward to receiving your application!