Social Media Lead / Creative Leader (m/f/d)

We are looking for a visionary, hands-on creative leader who injects creative excellence, cultural relevance, and substance into everything we do online. In close alignment with our leadership, you will translate KoRo’s overarching brand strategy into thumb-stopping social content and build a true brand universe across TikTok, Instagram, LinkedIn, and beyond. Leading and mentoring our social media team, you will transform KoRo from a brand that "does social" into "drives culture."

Your Responsibilities:

• Strategic Alignment & Creative Execution: Partner closely with our Head of Brand DACH to align on the macro brand strategy. Translate this vision, challenge it with your creative expertise, and develop a spectacular social media strategy with concrete content streams and corresponding creative executions.
• Team Leadership & Empowerment: Lead, guide, and mentor our social media team. Create an environment where ownership, rapid execution, and bold ideas thrive within our strategic framework.
• Data-Driven Creativity: Obsess over social KPIs (views, retention rates, virality, share of voice) and use these metrics as fuel to constantly optimize formats and scale what works.
• Platform-Native Storytelling: Develop distinct creative executions for each channel, connecting our core pillars with entertaining, aesthetic, and highly shareable formats.
• Cultural Relevance & Agile Production: Stay plugged into popular culture and internet trends. Translate these insights into authentic brand moments, supervise video productions, and ensure content is produced with both quality and speed.

Your Profile:

• 5+ years of experience as a Senior Creative, Social Media Lead, or Concept Developer in a fast-paced digital agency, creative studio, or modern consumer brand.
• An outstanding portfolio/showreel proving conceptual, visual, and linguistic expertise, packed with "social-first" highlights and successful video campaigns.
• A collaborative growth mindset: Driven with strong ideas, yet excels at working closely with senior leadership to bring a shared brand vision to life without friction.
• Deep platform fluency & aesthetics: An immaculate eye for imagery, zeitgeist, and video editing.
• Proven track record of driving growth through data: Strong analytical instincts and ability to read social platforms' backend data inside out. Clearly demonstrate how past creative executions directly drove brand awareness, reach, and engagement.
• Language skills: Good English and fluent German skills.
• Location: Based in Berlin or willing to relocate for the role.

What you can expect from us:

• Our diverse team is ready to be enriched and inspired by your ideas: help build the future of food retailing in our fast-growing start-up!
• Extensive onboarding to prepare you for your various and challenging tasks.
• Flexible working hours and home office options for a good work-life balance.
• A beautiful and modern office in Berlin Schöneberg, easily accessible by public transport – we cover the costs of your monthly BVG ticket.
• Fitness cooperations with Urban Sports Club or FitX.
• A modern MacBook for optimal performance.
• Well-equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee, and tea.
• 20% discount in our KoRo online store.
• Regular team events and joint activities, as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!