Social Media Manager

About Ruby Labs

Ruby Labs is a dynamic tech company creating and operating innovative consumer products across health, education, and entertainment. Our forward-thinking teams are shaping the future of consumer-led products, and we are constantly seeking passionate individuals to join our mission. Learn more about our journey at https://rubylabs.com/about-us/

About the Role: Social Media Manager

We are looking for a creative and data-driven Social Media Manager to own and grow our project's presence across Facebook, Instagram, TikTok, and X (Twitter). You will be responsible for building engaged communities, driving organic reach, and supporting paid acquisition efforts through compelling content and platform-native strategies. This is a hands-on role requiring both creative vision and analytical rigor.

Key Responsibilities:

• Multi-Platform Ownership: Develop and execute social media strategies tailored to Facebook, Instagram, TikTok, and X, adapting content and tone for each platform's audience and algorithm.
• Content Creation & Calendar: Plan, produce, and publish engaging content, including graphics, short-form video, copy, and interactive posts, maintaining a consistent publishing schedule aligned with campaign calendars.
• Community Management: Monitor and engage with comments, DMs, and mentions across all platforms to foster an active and loyal community around the Vegas Bonanza brand.
• Performance & Reporting: Track and report on key metrics (reach, engagement rate, follower growth, conversion contribution), providing weekly performance summaries with actionable insights.
• Trend Monitoring: Stay informed about platform algorithm changes, viral trends, and competitor activities, rapidly adapting content strategy to capitalize on emerging opportunities.
• Paid Social Collaboration: Work closely with the User Acquisition (UA) team to align organic content with paid campaigns, ensuring creative consistency and funnel coherence.
• Influencer & Partnership Coordination: Identify and coordinate with relevant creators, affiliates, and partners to amplify brand reach.
• Compliance Awareness: Ensure all content adheres to platform policies and sweepstakes advertising guidelines.

Qualifications:

• Experience: 5+ years of experience managing social media for a consumer brand, preferably in gaming, entertainment, or sweepstakes.
• Audience Growth: Proven track record of organically growing engaged audiences across Facebook, Instagram, TikTok, and/or X.
• Content Creation: Strong skills in writing copy, directing short-form video, and working with design assets.
• Tool Proficiency: Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Later, or similar).
• Platform Knowledge: Solid understanding of platform algorithms, content formats, and best practices for major channels.
• Analytical Skills: Data-driven mindset with the ability to interpret performance metrics and optimize strategy.
• Collaboration: Experience collaborating with paid media or UA teams is a strong plus.
• Language: Fluent in English.

Location:

• Applicants must be located within approximately ± 4 hours of CET (Central European Time) to ensure optimal collaboration during working hours.

Benefits:

• Remote Work Environment: Enjoy the freedom and flexibility to work from anywhere, promoting work-life balance.
• Unlimited PTO: Take unlimited paid time off to recharge and prioritize well-being.
• Paid National Holidays: Paid time off for national holidays.
• Company-Provided MacBook: Receive a top-notch Apple MacBook to ensure seamless productivity.
• Flexible Independent Contractor Agreement: Benefit from autonomy, tax advantages, networking, reduced employment obligations, and the freedom to work globally. (Read more: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt)

Join our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process:

• Application Review (3-5 days, potentially longer).
• Recruiter Screening (40 minutes).
• Technical Interview (45 minutes).
• Final Interview (30 minutes).

Life at Ruby Labs:

At Ruby Labs, we operate with ambition and drive for significant impact. We seek individuals who are motivated by challenges, thrive under pressure, and are ready to give their best daily. We offer a platform for rapid growth, responsibility, and reward for those who deliver results. If you're hungry to achieve and motivated by impact, Ruby Labs is the place for you.