Paid Media Strategist - PPC & SEO Client Success

What You’ll Do

• Own day-to-day campaign performance across PPC and SEO initiatives.
• Optimize campaigns across platforms such as Google Ads, Meta, and display networks.
• Analyze performance trends and deliver data-driven recommendations to improve ROI.
• Build and maintain pacing reports, performance dashboards, and campaign insights.
• Conduct A/B testing (ads, landing pages, keywords) to improve results.
• Partner with Account Managers to support client retention and growth.
• Participate in client meetings, presenting insights and performance updates as needed.
• Troubleshoot performance issues and identify new optimization opportunities.
• Support keyword strategy development and SEO performance reporting.
• Manage multiple campaigns and priorities within defined SLAs.

What Makes This Role Different

• Focused ownership: You handle performance—not client firefighting.
• Team-based model: Work in pods with dedicated Account Managers.
• Real impact: Your work directly influences client retention and growth.
• Variety: Manage campaigns across multiple industries and channels.

What You Bring

• 3–5 years of experience in digital marketing (agency or in-house).
• Strong hands-on experience with PPC campaign management.
• Working knowledge of SEO fundamentals and reporting.
• Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel.
• Ability to analyze data and translate insights into actionable strategies.
• Strong communication skills—you can explain performance clearly and confidently.
• Highly organized with the ability to manage multiple campaigns and deadlines.

Bonus If You Have

• Experience in an agency or high-volume client environment.
• Exposure to multi-channel campaigns (display, social, email).
• Advanced Excel or data analysis skills.

Why Join Us

• Collaborative, supportive team environment.
• Opportunity to grow into senior strategist or leadership roles.
• Exposure to diverse clients and marketing strategies.
• Fast-paced environment where your ideas and optimizations matter.

Compensation

The annualized base salary for this role will be $45,000.00 - $70,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Equal Opportunity Employer

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.