Account Director (MRI-Simmons Brand Sales Team)

About MRI-Simmons

MRI-Simmons, majority-owned by NIQ, is a leader in consumer insights with over 60 years of experience. We provide a robust data set used across the media ecosystem for consumer profiling, media planning, audience research, and insight-driven audience development. Using address-based probabilistic sampling, we deliver an accurate view of the American consumer, empowering marketers, agencies, and media companies to create smarter strategies and effective advertising campaigns.

About This Job

As an Account Director for MRI-Simmons, you will be responsible for growing partnerships directly with brands, focusing on the nation's largest blue-chip clients. We seek a determined, self-motivated individual with digital and data sales experience, eager to proactively pursue new business. The ideal candidate is an innovative thinker capable of capitalizing on new opportunities within a strong team-based environment. This role presents a tremendous opportunity to enhance your industry profile with a recognized leader.

Responsibilities

• Prospect, network, and develop new business opportunities within designated markets.
• Consult with clients to understand their current use of consumer insights and identify how MRI-Simmons offerings can address their needs.
• Generate revenue and achieve annual goals through consultative selling and upselling of syndicated and custom solutions, data enrichment, and audience products.
• Communicate effectively with clients both verbally and in writing, providing excellent customer support.
• Negotiate annual or multi-year contracts and maximize renewal rates.
• Develop and deliver insightful presentations, educating clients on MRI-Simmons capabilities.
• Develop and execute strategic sales plans for assigned territories/verticals, reporting progress to the VP of Brand Sales.
• Travel up to 35% may be required.

Qualifications

• Minimum 5 years of experience selling insights (syndicated or custom) and/or addressable audiences directly to brands.
• Outstanding organizational and communication skills with meticulous attention to detail.
• Proven ability to present compelling narratives using data.
• Thorough understanding of the digital media ecosystem, including audience data, measurement solutions, platforms, ad tech, and agencies.
• Proficiency in PowerPoint and Excel.
• Strong skills with MS Dynamics or similar CRM systems.
• A BA with a concentration in Communications, Marketing, or Media is a plus.

Compensation & Benefits

This role offers a market-competitive salary with an anticipated base compensation range of $78,500 - $150,000, varying based on experience, qualifications, skills, and location. The role is eligible for a sales-based incentive or performance-based bonus. Additional benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, and education support.

Additional Information

• Location: Remote, with a preferred location in the US-Northeast. Must be physically located in the US at the time of application.
• AI in Recruitment: NIQ may utilize AI tools in recruitment for efficiency and consistent evaluation, governed by principles of fairness, transparency, and human oversight. Final hiring decisions are made by humans. Contact HR for questions or accommodations.
• About NIQ: NIQ is a global consumer intelligence leader formed by the combination of NIQ and GfK, providing unparalleled understanding of consumer buying behavior. We deliver the "Full View™" through advanced analytics and platforms.
• Commitment to Diversity, Equity, and Inclusion: NIQ is dedicated to fostering an inclusive workplace that mirrors the diversity of our markets. All employment decisions are made without regard to protected characteristics. We encourage individuals who share our commitment to inclusivity to join us.