Werkstudent Marketing & Kommunikation (gn)

Marketing & Communication Specialist (m/f/d) - E-Mobility

About

LichtBlick eMobility GmbH is on a mission to shape the future of mobility by making electric driving and charging accessible to everyone. Our ambitious goal is to become the leading provider of emission-reduced charging solutions for electric cars, serving Germany with intelligent planning and renewable energy from LichtBlick. We are passionate about advancing e-mobility and creating a sustainable future.

We are looking for motivated individuals to join our team and contribute to our mission. If you seek a meaningful challenge and want to help build a sustainable future for e-mobility, this is the place for you.

Responsibilities

As part of our Marketing & Communication team, you will provide hands-on support across various areas:

• Content Creation: Develop creative and impactful content for digital channels, managing ideas from conception to implementation across websites, social media, ads, and newsletters.
• Photo & Video Shoots: Plan and execute photo and video shoots with an eye for trends, actively participate in shoots, and ensure optimal content utilization through structured post-production.
• Webinars & Campaigns: Independently conceptualize and manage webinars and marketing campaigns, ensuring targeted execution of all measures.
• Trade Fairs & Events: Support the planning and preparation for trade fairs and events, contributing to their smooth execution.
• Marketing Automation: Work on email sequences, define target groups, and develop automation processes to enhance communication efficiency.
• Performance Marketing: Analytically support performance marketing campaigns, evaluate relevant KPIs, and derive concrete optimization measures for channels like Google, LinkedIn, and Meta.
• All-around Support: Contribute as a generalist to various projects in daily operations, conduct research, and provide support where expertise is needed.

Requirements

• Enrolled student in Marketing Communication, Media/Communication, or a comparable field of study.
• Experience with image editing software (Adobe/Canva/InDesign); photo & video production experience is a plus.
• Proficient in MS Office, especially PowerPoint & Excel.
• Structured, independent, and curious working style with strong teamwork and motivation.
• Strong communication skills and conversational fluency in German.
• Basic knowledge of SEO, CRM/Marketing Automation, and Performance Marketing is advantageous.
• Ability to work 15-20 hours per week during lectures and up to 40 hours per week during semester breaks.