Media Buyer (Google&Meta)

Media Buyer (Google & Meta) - Remote

Headquarters: Madrid, Remote, United States
Company: CapsLock

About Us:
CapsLock provides digital marketing services to businesses facing sales growth challenges. Our integrated approach combines sales consulting, data analytics, and recruitment support for efficient, accelerated growth. Founded by industry experts, we offer a unique, scalable customer acquisition solution for B2C clients, focusing on profitable acquisition, flexible scaling, and optimized processes. Our diverse, global team is committed to pioneering effective marketing strategies.

Job Responsibilities:

• Develop, deploy, and optimize paid media campaigns across multiple digital platforms to achieve high conversion rates and maximize profitability.
• Manage budget allocations and bid strategies for optimal efficiency.
• Maintain daily awareness of campaign performance.
• Test new ideas based on campaign insights.
• Proactively optimize media buys using KPIs.
• Ensure campaign KPIs and objectives are met both in the short and long term.
• Achieve assigned unit goals at or below target cost-per-acquisition.
• Contribute to AI creative development for managed sources and clients.
• Identify opportunities for efficiency and improvement.

Qualifications:

• 5+ years of experience in digital performance marketing with a focus on media buying.
• 3+ years of PAID ADVERTISING experience.
• Strong experience with Facebook and Google advertising platforms.
• Experience in lead generation.
• Proven track record managing high campaign volume, large budgets, complex targeting strategies, and driving results.
• Understanding of marketing funnels, channels, attribution, and performance metrics.
• Analytical skills to translate data insights into actionable strategies.
• Proactive in proposing new ideas and solutions.
• Prior experience with AI creative design tools (Optional but a plus).
• Strategic and creative mindset.
• Organizational and multitasking abilities.
• Desire to learn and take calculated risks.
• Ability to quickly learn new ad platforms and tools.
• Upper-Intermediate English level.
• Open to a long-term working relationship (2+ years).
• Strictly NO agency owners, NO sub-hire!

Why Us?

• Remote Work: Truly remote-first; work from where you're most productive.
• Paid Time Off: Generous PTO for work-life balance.
• Ongoing Learning: Support for workshops, courses, conferences, and certifications.
• Home Office Stipend: Assistance with equipment and furniture expenses.
• Physical Well-Being: Support for gym memberships, yoga, or home workout equipment.
• Unlimited Sick Days: Take the time you need to recover.
• Medical Coverage: Reimbursement for medical insurance and health-related expenses.
• Co-Working Space: Full cost coverage for co-working spaces.
• Fun Stuff: Regular team events, gaming nights, fitness challenges, and annual retreats.