B2B Marketing Director

B2B Marketing Director

Runway is building AI to simulate the world by merging art and science. We believe that world models are at the frontier of AI progress, enabling advancements in robotics, disease research, and scientific discovery. Our team consists of creative, open-minded, caring, and ambitious individuals dedicated to changing the world.

We are hiring a B2B Marketing Director to drive enterprise pipeline growth through demand generation, targeted account engagement, and experiential marketing. This role is open to remote candidates across the US, with offices in NYC, San Francisco, and Seattle. You will own programs and campaigns that generate qualified pipeline and accelerate opportunities, partnering closely with sales to ensure marketing efforts translate into measurable revenue impact. This position requires someone comfortable building digital campaigns, producing high-quality events, and optimizing conversion from lead to opportunity, with a focus on pipeline and ARR contribution.

What You'll Do:

• Enterprise Demand Generation: Develop and execute multi-channel campaigns to drive qualified enterprise leads and meetings. Partner with sales to identify priority accounts and build targeted programs. Create landing pages, nurture sequences, and conversion paths tailored to B2B buyers.
• Experiential and Field Marketing: Plan and execute strategic conferences, hosted events, and executive experiences to generate meetings and accelerate deals. Optimize event strategy for lead capture and pipeline creation, tracking ROI based on meetings booked, influenced opportunities, and revenue contribution.
• Account-Based Marketing: Collaborate with sales leadership to align on ICP, target accounts, and messaging. Support outbound sales motions with targeted campaigns and events.
• Pipeline and Funnel Optimization: Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements. Ensure proper campaign tracking and attribution across digital and field efforts. Maintain reporting on pipeline contribution and campaign effectiveness.

What You'll Need:

• 5+ years of experience in B2B demand generation, field marketing, or enterprise marketing.
• Demonstrated success in generating measurable pipeline from campaigns and events.
• Strong understanding of B2B funnels, lead lifecycle, and sales alignment.
• Experience working closely with sales teams and revenue leadership.
• Familiarity with CRM and marketing automation tools.
• Highly organized with a bias toward action in a fast-moving environment.

Working at Runway:

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity. We are committed to creating a space where employees can bring their full selves to work and have equal opportunity to succeed. We encourage applications from all individuals regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status.