Enrollment Marketing Specialist

#Cylinder: Enrollment Marketing Specialist

About Cylinder:

Founded in 2021, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care for digestive issues through its virtual health platform. Cylinder's tech-forward, human-first program connects members to the right level of support at the right time via an easy interface, aligning the healthcare ecosystem around member needs. Our dedicated care teams help members proactively address gut health from every angle, decreasing costs, reducing absenteeism, and improving quality of life at scale. Our vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need.

Position Summary:

We are seeking an Enrollment Marketing Specialist to join the Member Marketing team. Reporting to the Director of Member Marketing, this role will support the strategy, execution, and optimization of enrollment campaigns that drive member engagement and program adoption. You will partner cross-functionally to deliver data-driven, scalable marketing communications that support client goals, improve conversion outcomes, and contribute to business growth. The ideal candidate is a highly organized, analytical marketer with experience managing complex campaigns in a fast-paced, startup environment.

Responsibilities:

• Support the member enrollment (recruitment) marketing strategy and execution for Cylinder’s clients, including client-specific communications planning, campaign management, and performance tracking.
• Manage the recruitment communications calendar and report on key campaign metrics, leveraging data, A/B testing, and performance insights to optimize engagement, scalability, and conversion outcomes.
• Partner cross-functionally with Client Success, Marketing Ops, and Data teams to deliver impactful campaigns that drive awareness, support client goals, and contribute to annual revenue targets.
• Identify opportunities to improve and scale processes to increase operational efficiency and campaign effectiveness.
• Lead client-facing communication initiatives by pitching strategies, presenting campaign plans and assets, and maintaining strong relationships with new and existing clients.

You'll be a good fit here if you are:

• Passionate about improving gut health.
• Possess exceptional attention to detail.
• A self-motivated problem solver.
• Thrive in a fast-paced, remote-first environment.
• Comfortable with fluid job responsibilities.

Required Qualifications:

• 2-4 years of work experience, with 1-2 years of experience planning and executing marketing campaigns on behalf of clients.
• Bachelor’s Degree in Business, Marketing, Healthcare, or other related fields.
• Experience working in a B2B2C capacity.
• Comfortable presenting in front of groups of all sizes.
• Self-directed, highly organized, and able to prioritize.

Cylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves are key to a successful team, so we welcome and embrace all identities, cultures, and backgrounds.