Writer

Company: Martell Group
Compensation: $60,000 - $70,000
Location: Fully Remote (Potential)

About Martell Group

The Martell Group builds people, brands, and ventures that create meaningful impact across Media, B2B SaaS, and AI. Founded by serial entrepreneur Dan Martell, we value leadership, growth, and simplicity. We aim to attract world-class talent and align individuals where their impact is greatest. Applying here means you'll be considered for all open roles across our companies.

About the Role

As the Writer, you will be the voice behind Martell Group's written content. You'll craft copy, captions, scripts, and assets that perform across all platforms and formats. This role demands the ability to write in distinct brand voices without relying on generic or AI-generated content. You will be a strategic creative who understands the power of every word in shaping a brand.

Beyond social media, you'll contribute to long-form scripts, newsletters, email campaigns, and promotional copy. You will collaborate closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations. A key focus is maintaining brand consistency while intelligently integrating AI tools to enhance output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.

Responsibilities

Social Copy & Captions

• Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads.
• Develop compelling hooks, CTAs, and caption structures to drive engagement and retention.
• Adapt tone, structure, and formatting based on platform-specific best practices.
• Maintain a strong and consistent brand voice across all channels.

Script & Long-Form Writing

• Write or refine scripts for YouTube episodes, short-form videos, and branded content.
• Develop repeatable written frameworks for recurring content formats and series.
• Support the Creative Producer with written briefs, outlines, and episode structures.
• Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability.

Promotional & Campaign Copy

• Write copy for episode launches, campaigns, newsletters, and promotional initiatives.
• Collaborate with the marketing team to align messaging with funnel strategy and campaign goals.
• Support paid ad creative copy in collaboration with marketing.
• Work with the PR team and communications manager on quotes and external communications.

Brand Voice & Standards

• Maintain and evolve brand voice guidelines.
• Build and manage a living brand voice library, including signature phrases and messaging references.
• Ensure all written output aligns with established brand standards.
• Identify and provide corrective direction for off-brand messaging.

AI Integration

• Utilize AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles.
• Build and maintain prompt libraries and writing systems to improve team efficiency.
• Identify opportunities to reduce low-value writing tasks using AI without sacrificing quality.

Cross-Team Collaboration

• Work closely with the Social Producer to align captions with video content and visual framing.
• Coordinate with the design team to ensure copy and visuals work cohesively.
• Collaborate with the Creative Producer on voice direction, content priorities, and writing standards.

Requirements

• 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands.
• Proven ability to write in multiple distinct voices while maintaining authenticity and quality.
• Strong understanding of social platform behavior and high-performing copy formats.
• Experience writing video scripts, captions, newsletters, and long-form content at scale.
• Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion.
• Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects.
• Proficiency with AI writing tools (e.g., ChatGPT, Claude, Jasper) or a demonstrated drive to integrate AI into workflows.
• Strong collaborator who takes direction well and communicates creative feedback clearly.

Results Expected

• Consistent, on-brand written communication across all active platforms for assigned brands.
• Measurable improvement in caption and hook performance through engagement and click-through metrics.
• On-schedule delivery of scripts and long-form written assets without creating production bottlenecks.
• Documented and actively referenced brand voice guidelines.
• Reduced editing and rewriting time for the Creative Producer, allowing for greater focus on creative strategy.
• Effective integration of AI into the writing workflow, increasing output speed while maintaining quality and authenticity.

How to Apply

When applying, please mention the word RIGHTEOUS and tag #RMTYyLjI1Mi45LjIxMA== to confirm you have read the job posting completely. This helps us identify dedicated candidates and avoid spam.