GTM Strategy & Operations Manager

Company: Affirm
Location: Remote (US)

About Us:
Affirm is reinventing credit to make it more honest and friendly, offering consumers flexibility to buy now and pay later without hidden fees or compounding interest. The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution, acquiring, retaining, and expanding merchant relationships. We deliver value-added solutions and drive adoption to support long-term business growth.

About the Role:
Affirm is seeking a highly strategic and action-oriented GTM Strategy & Operations Manager to scale and optimize how we bring products and partnerships to market. This individual will drive cross-functional initiatives across Product, Revenue, Pricing, Risk, and Legal teams, helping identify opportunities, solve complex business problems, and translate strategy into execution. This role is ideal for someone who thrives in ambiguity, can bring structure to complex business challenges, and has a track record of driving cross-functional initiatives from concept through execution.

What You'll Do:

• Support product go-to-market execution for Revenue teams by translating product strategy into actionable plans.
• Partner with Product, Product Marketing, Legal, Pricing, and Revenue teams to align on go-to-market execution.
• Support field and launch readiness efforts, ensuring materials and processes align with go-to-market plans.
• Assist in translating product and marketing inputs into go-to-market plans for Revenue teams.
• Gather and share field feedback with Product and Marketing teams to improve positioning and execution.
• Partner with GTM Enablement to ensure launch strategy translates into effective readiness plans, field communications, and execution support.
• Monitor for gaps and risks, and escalate issues to stakeholders for timely resolution.
• Contribute input to prioritization discussions based on field insights and data.
• Analyze data and provide insights to support go-to-market decisions.
• Support cross-functional coordination to ensure alignment during product launches.

What We Look For:

• 8+ years of experience in product marketing, go-to-market strategy, enablement, consulting, or a related role, ideally in FinTech, payments, SaaS, or another high-growth environment.
• Proven success translating product strategy into field-ready go-to-market plans that improved launch adoption, execution quality, or commercial outcomes.
• Strong experience working cross-functionally with Product, Product Marketing, Sales leadership, Analytics, Legal, Pricing, and Enablement.
• Ability to connect high-level product strategy to practical frontline execution across sales, partnerships, and customer-facing teams.
• Demonstrated strength in asking sharp questions, driving clarity, and influencing decisions in ambiguous or rapidly evolving environments.
• Strong strategic thinking and operating rigor, with experience leading complex launches, readiness efforts, or go-to-market motions end-to-end.
• Experience building feedback loops between frontline teams and Product or Marketing to improve positioning, packaging, and execution.
• Strong analytical skills, with the ability to use data and field insight to shape recommendations and measure success.
• Excellent written and verbal communication skills, with the ability to influence stakeholders across functions and seniority levels.
• Familiarity with merchant, payments, or fintech ecosystems is strongly preferred.

Compensation:

• Pay Grade: M
• Equity Grade: 8
• USA Base Pay Range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000
• USA Base Pay Range (all other U.S. states) per year: $164,000 - $224,000
• Total Compensation: Includes base pay, equity rewards, monthly stipends for health, wellness, and tech spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents).

Additional Information:

• This is a remote-first position.
• Benefits include: Health care coverage (Affirm covers all premiums), Flexible Spending Wallets (Technology, Food, Lifestyle, family forming expenses), competitive Time off, and ESPP.
• Affirm is committed to providing an inclusive interview experience, including reasonable accommodations for candidates with disabilities.
• Affirm will consider qualified applicants with arrest and conviction records for employment in Los Angeles or San Francisco.