✨ AI Insights & Summary
Feeld, a unique dating app focused on human connection and intimacy, is seeking a VP of Growth to build and scale its growth engine. This role is crucial for fostering sustainable, compounding growth by integrating performance marketing, lifecycle management, and CRM. You'll operate at the nexus of marketing, product, and data, thinking in loops rather than funnels, and prioritizing brand integrity and member experience alongside rapid scaling. If you're a seasoned growth leader with a blend of analytical rigor, intuition, and a passion for human-centered technology, Feeld offers a mission-driven environment to redefine how people connect.
VP of Growth
About Feeld
Feeld is dedicated to creating a world where individuals are more intimately connected to each other and themselves. The company is building an inclusive, human-centered product and is on a mission to elevate the human experience of sexuality and relationships. Feeld operates as an independent, experimental, and fully remote organization, reshaping the dialogue around dating and sexuality.
The Role
Feeld is searching for a seasoned, full-stack Growth leader to own and evolve its growth engine across performance marketing, lifecycle, and CRM. This role goes beyond optimizing individual channels or chasing short-term gains; it's about building a sustainable, compounding growth system that strengthens the network, sharpens the brand, and creates long-term value. You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system, thinking in loops rather than funnels. A strong emphasis is placed on how the company grows, not just how fast.
What You Will Do
- Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale.
- Own the performance marketing ecosystem end-to-end, including channel strategy, account structure, budget allocation, and scaling frameworks.
- Build and drive a rigorous experimentation roadmap, fostering a culture of testing across channels, creative, messaging, and lifecycle journeys.
- Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing.
- Design and integrate lifecycle and performance systems, ensuring seamless transitions between acquisition, activation, retention, and re-engagement.
- Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences.
- Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics.
- Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength.
- Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration.
- Champion the brand within growth initiatives, ensuring all acquisition and lifecycle efforts reinforce the brand and member experience.
About You
- 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle.
- Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience is a significant plus.
- Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving.
- Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments.
- Comfortable with ambiguity, possessing the ability to create structure, clarity, and momentum in undefined or evolving problem spaces.
- Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them.
- Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity.
About Us
Feeld operates as an independent, experimental, and fully remote organization dedicated to reshaping the dialogue on dating and sexuality. The company fosters an agile and fluid culture, valuing autonomy and treating the organization as a product that is continuously iterated upon.
Our Culture
Feeld prioritizes creating a safe work environment through humanity, fluidity, safety, transparency, and progressiveness, seeking individuals who add to the culture rather than just fit in.
Diversity, Equity, Inclusion, and Belonging at Feeld
Feeld promotes open-mindedness, inclusion, diversity, and kindness, welcoming applications from individuals with histories of marginalization and encouraging a barrier-free application process.
Compensation and Perks
- Flexible working hours
- Unlimited paid time off
- Fully remote working situation
- Home office budget
- Learning & development budget
- On-demand therapy sessions and mental health support via Spill
- In-person meetups
- Estimated total cash compensation: $210,000 - $290,000 USD, dependent on level, step, and geographic location.