Head of Communications & Corporate Brand

Lead the internal and external communications strategy and operations for Leadtech Group, managing a team focused on content and UX/design. This role combines strategic leadership with hands-on execution, acting as the guardian of the corporate narrative across all brands and business units, and playing a key role in managing communications related to the company's partial sale process.

Key Responsibilities:

Internal Communications

• Design and execute the internal communications strategy for 900 employees, ensuring message consistency across all business units.
• Lead communications for the partial sale process (carve-out), including messaging, timing, channels, and uncertainty management.
• Create and maintain internal communication channels (intranet, newsletters, all-hands meetings) tailored to different employee profiles.
• Collaborate closely with HR Business Partners to align communications with company values and employee experience.

External Communications & Corporate Brand

• Manage corporate communications with media, external stakeholders, and institutions, ensuring a consistent Group image.
• Oversee press releases, corporate announcements, and communication materials related to investors or stakeholders in the sale process.
• Coordinate the Group's presence in technology industry publications, business events, and professional forums.

Corporate Reputation Management

• Monitor and manage the online and offline reputation of Leadtech Group and its brands using social listening tools.
• Design and implement the corporate reputation crisis management plan.
• Manage the company's presence and reviews on employer branding platforms (Glassdoor, LinkedIn, Indeed).
• Develop executive thought leadership initiatives.
• Coordinate with Legal and HR leadership on sensitive situations impacting reputation.

Employer Branding & Group Brands

• Define and execute a differentiated employer branding strategy for each Group brand, communicating a clear Employee Value Proposition (EVP).
• Partner with Talent Acquisition to align employer branding with recruitment campaigns.
• Produce engaging content reflecting brand culture, including testimonials, videos, and day-in-the-life features.

Social Media Strategy

• Lead corporate and individual brand social media strategies (LinkedIn, Instagram, TikTok), focusing on employer branding and corporate reputation.
• Ensure consistency between product/service communications and corporate messaging.
• Define social media and employer branding KPIs and provide regular reporting.

Operational Leadership Across Business Units

• Act as a hands-on communications leader for global business unit communications.
• Lead and develop the Communications team (3 members: content and UX/design specialists), setting priorities and ensuring quality.
• Serve as the team's creative director, reviewing and approving content and UX deliverables.
• Foster collaboration between Communications, Marketing, Talent Acquisition, and Business Unit teams.
• Establish a communications governance model.

Communication for AI-Driven Cultural Transformation

• Develop the internal narrative around AI adoption, helping employees understand change and embrace new ways of working.
• Design and execute internal communication campaigns supporting the AI transformation journey.
• Create communication channels encouraging employee participation in the AI transformation process.
• Position Leadtech as a leader in responsible AI adoption.
• Support the AI Transformation Committee with presentations and updates.
• Ensure AI-related communications are inclusive, accessible, and jargon-free.

Requirements

Experience & Education

• Bachelor's degree in Journalism, Audiovisual Communication, Advertising, Business Administration, or related field. Master's in Corporate Communications or Communication Management is a plus.
• Minimum 7 years of experience in corporate communications, with at least 3 years in a leadership/management role.
• Previous experience in technology companies, scale-ups, or multi-brand organizations.
• Proven experience communicating M&A, restructurings, IPOs, or major organizational transformations is highly desirable.
• Experience working with employee representative bodies (Works Councils) is highly desirable.

Key Competencies

• Outstanding written communication skills in Spanish and English (minimum C1 level).
• Strategic mindset with strong operational execution capabilities (player-coach approach).
• High emotional intelligence and executive-level stakeholder management skills.
• Experience managing communication crises.
• Knowledge of social media management tools and communications analytics.
• Hands-on leadership style: actively collaborates with content and UX teams.
• Experience leading and developing creative/communications teams.

Benefits

• Growth and Career Development: Flexible career path, personalized internal training, annual budget for external learning.
• Work-Life Balance: Flexible schedule, flextime, option for full remote or Barcelona office, free Friday afternoons, 35-hour workweek in July/August.
• Comprehensive Benefits: Competitive salary, full-time permanent contract, top-tier private health insurance, 25 days of vacation + birthday off, flexible vacation options.
• Unique Perks: Free coffee, fruit, snacks, game room, rooftop terrace (Barcelona office), ticket restaurant and nursery vouchers.
• An environment that fosters innovation, learning, and growth.

*Leadtech is an Equal Employment Opportunity (EEO) Employer. Location flexibility: fully remote, hybrid, or office-based in Barcelona.