Marketing Operations Manager

WHAT YOU’LL DO

• Build lead nurture and email campaigns within clients’ CRMs (HubSpot, Eloqua, Marketo, etc.).
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
• Set up and launch email, social, paid, and organic marketing campaigns for clients.
• Provide timely updates on campaign progress during internal and client-facing calls.
• Coordinate campaigns and gather client feedback via Slack and email.
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
• Ensure data integrity by cleaning and maintaining contact databases and helping to source new leads.
• Research products, services, and strategies to identify new opportunities for improving our own tech stack and approach.
• Perform other digital marketing tasks as assigned.

WHO YOU ARE

• Likely have experience in financial services marketing, understanding industry nuances.
• Understand intensely regulated industries and the associated marketing responsibilities and challenges.
• Possess deep experience building large, multichannel marketing campaigns and solving complex martech implementation challenges.
• Expertly leverage the latest marketing tools and technologies (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua) to build sophisticated, results-driven campaigns.
• Experience building website analytics reports and sales/marketing dashboards using various platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
• Comprehensive understanding of the marketing funnel and the intersection of content, email, paid media, and sales.
• Adept multitasker capable of pivoting quickly between tasks and adapting to shifting deadlines and client goals.
• Proactive problem-solver who takes initiative.
• Agency experience is strongly preferred.

PERKS & BENEFITS

• Paid Time Off: 10 paid holidays per year, Unlimited flexible PTO (includes vacation, sick, and personal days), 4 Mental Wellness Days per year.
• Additional Benefits: Permanent remote work arrangement and a one-time work-from-home stipend, Dedicated budget for professional development, Year-end service recognition payment, Monthly team-building activities and quarterly gifts.

Compensation: $50,000 - $75,000 a year

About Terra

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. They help organizations reimagine and deliver ambitious digital projects by acting as an extension of client teams, delivering exceptional online experiences, content, and marketing strategies. Terra's team is innovative, tech-forward, and creative, dedicated to pushing boundaries and staying ahead in the digital landscape. They foster a collaborative environment that encourages creativity and growth, with a strong focus on work-life balance and promoting from within.