Senior Software Engineer – Reporting @ Cast AI

About Cision

Cision empowers individuals to make an impact, valuing unique perspectives and fostering curiosity, collaboration, and innovation. They are dedicated to shaping the future of communication and building authentic connections. At Cision, growth is a shared success, driving meaningful contributions and creating the conversations of tomorrow.

The Role: Paid Media Manager

As a Paid Media Manager, you will lead the planning, execution, and optimization of paid media campaigns across digital channels, with a primary focus on paid social (LinkedIn, Meta). Your goal is to drive demand generation, audience engagement, and business growth by leveraging data, insights, and testing methodologies to maximize campaign performance and identify new opportunities.

Duties and Responsibilities

• Develop, manage, and optimize paid social campaigns, supporting paid search as needed.
• Plan and execute paid media strategies aligned with demand generation, engagement, and growth goals.
• Collaborate with cross-functional teams (content, creative, marketing) to ensure alignment.
• Monitor, analyze, and report on campaign performance, using data to drive optimization.
• Design and execute A/B tests for targeting, creative, bidding, and channel effectiveness.
• Drive continuous improvement through conversion rate optimization and attribution analysis.
• Identify and implement optimization opportunities to maximize ROI and marketing impact.
• Maintain accurate campaign documentation and learnings.
• Ensure compliance with internal processes and quality standards.
• Stay updated on digital advertising trends and best practices.
• Support additional marketing initiatives as required.

Essential Skills and Experience

• Experience: Proven experience (ideally 5+ years) in paid media, digital marketing, or performance marketing, managing campaigns across multiple digital channels.
• Channel Expertise: Strong understanding of paid search, paid social, and digital advertising principles (planning, optimization, targeting, measurement).
• Platform Proficiency: Experience with advertising and analytics platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics).
• Analytical Skills: Ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Optimization: Proven experience in monitoring campaign performance and implementing optimization strategies.
• Communication & Stakeholder Management: Excellent skills for collaborating effectively across teams.
• Organization: Strong ability to manage multiple projects and deadlines in a fast-paced environment.
• Attention to Detail: Commitment to delivering accurate, high-quality work.
• Problem-Solving: Proactive approach to identifying opportunities and driving improvement.
• Education: Bachelor's degree in Marketing, Business, Communications, or related field desirable, or equivalent experience.

What We Offer

• Retirement: Cision Group Personal Pension Scheme.
• Insurance: Life Assurance, Healthcare cash plan, Dental Insurance, Private Medical Insurance (Directors and above).
• Wellness: Gym Subsidy, Virtual GP, Employee Assistance Programme (EAP), Eye Care Test.
• Other Benefits: Cycle to Work, Discounted Dining, Cision Global Charitable Giving Program, BenefitHub (Retail discounts).

Important Note

• Location: Candidates must be based in the country of employment.
• Diversity & Inclusion: Cision is committed to fostering an inclusive environment and is an equal opportunity employer. They provide reasonable accommodations for individuals with disabilities.