✨ AI Insights & Summary
Tulip, a leader in AI-native frontline operations and a spinoff from MIT, is seeking a foundational Sales Director for the DACH region (Germany, Austria, Switzerland). This is an exceptional opportunity for a seasoned "hunter" seller with a proven track record in SaaS for manufacturing, to build and scale a new market from the ground up. The role offers significant autonomy, entrepreneurial freedom, and the chance to shape go-to-market strategies, build pipeline, and manage enterprise accounts end-to-end. If you are motivated by ownership, thrive in ambiguous environments, and possess strong leadership ambition, this role provides a direct path to influencing regional growth and potentially leading a future team.
About Tulip
Tulip is the leading provider of AI-native frontline operations solutions, empowering companies worldwide with composable, connected applications. Our cloud-native, no-code platform, enhanced by embedded AI, is driving the digital transformation of industrial environments. We create human-centric solutions that go beyond disrupting traditional Manufacturing Execution Systems (MES).
Founded as a spinoff from MIT, Tulip is headquartered in Somerville, MA, with offices globally. We've been recognized as a World Economic Forum Global Innovator, a Deloitte Technology Fast award winner, and consistently ranked among the best places to work.
The Opportunity: Regional Sales Director, DACH
This is an impactful role central to establishing and rapidly scaling Tulip's commercial presence across the DACH region. Designed for a high-impact seller motivated by building a region and shaping its future, you will operate with significant autonomy. You'll define the go-to-market strategy, build pipeline, and manage new business and strategic enterprise accounts from inception to close.
Beyond direct customer engagement, you will develop and activate strategic partnerships with leading technology providers and consulting firms to accelerate enterprise adoption and regional scale. This requires a proactive, self-starting approach.
About You
- You are a hunter and closer with experience selling SaaS solutions into manufacturing environments.
- You are motivated by ownership and impact, excited by the opportunity to build a region from the ground up.
- You have thrived in scale-up or growth-stage environments, selling complex, high-value software.
- You are comfortable operating without fully defined processes and enjoy helping to create them.
- You think clearly and confidently in complex or ambiguous situations.
- You are intellectually curious, humble, and commercially sharp.
- You care deeply about customers and partners, leading with listening and learning.
- You are willing to roll up your sleeves and work across large, multi-stakeholder deals.
- You possess leadership ambition and are excited to mentor, influence, and eventually lead a regional team.
What Skills Do I Need?
- 7+ years of experience as an Account Executive in a fast-paced environment, ideally selling SaaS into manufacturing.
- Demonstrated track record of consistent quota attainment.
- Experience acting as a player/coach or informal leader, contributing beyond individual deals.
- Strong written and verbal communication skills.
- Training or certification in value-based selling methodologies.
- Positive, resilient, and solution-oriented mindset.
- Experience using Salesforce; disciplined in forecasting, reporting, and pipeline management.
- Ability to quickly adopt tools such as Outreach, ZoomInfo, and LinkedIn Sales Navigator.
- Experience collaborating cross-functionally to build effective commercial motions.
- Fluency in German and English (business level).
Key Responsibilities
- Own and exceed Annual Recurring Revenue (ARR) growth targets across the DACH region.
- Identify, qualify, and develop new opportunities with manufacturing customers.
- Understand customer business challenges and clearly articulate Tulip's value through tailored demos and presentations.
- Partner closely with Engineering, Legal, Procurement, and Customer Success to drive successful deal execution.
- Maintain accurate territory planning, forecasting, and account documentation.
- Hire, onboard, train, and mentor new DACH sales team members as the region grows, gradually taking on broader leadership responsibilities while continuing to drive individual revenue performance.
- Develop, document, and continuously improve sales processes to support regional scale.
- Co-create and execute the DACH go-to-market strategy in partnership with Global Commercial and Leadership teams.
- Build strong relationships with regional partners, channels, and ecosystem players.
- Act as a foundational member of the DACH team, supporting hiring, onboarding, and mentoring as the region grows.
Key Collaborators
- Sales
- Pre-Sales / Solutions Consulting
- Sales Development
- Customer Success
- Marketing
- Go-To-Market
- Business Development
- Channel & Alliances
Working At Tulip
We encourage you to apply even if you don't meet every requirement. We are building a strong, diverse team that values hard work, families, and personal well-being.
Benefits include:
- Direct impact on product and culture.
- Company equity.
- Competitive benefits package including commuter benefits, learning and development stipend, team events, and catered lunches 3 days a week.
- Flexible work schedule and unlimited vacation policy.
- An inclusive, dog-friendly office with diverse and inspiring colleagues.
Tulip is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive community.