About Binance

Binance is the world's leading blockchain ecosystem, home to the largest cryptocurrency exchange by trading volume and registered users. Trusted by over 300 million people in 100+ countries, we offer industry-leading security, transparency, speed, and liquidity across a wide range of digital asset products and services, aiming to advance the freedom of money and improve financial access globally.

About the Role

We are looking for a sharp, data-driven Senior Content Operations Manager to lead financial content strategy and execution. You will operate at the intersection of market intelligence, user engagement, and cross-functional collaboration, transforming complex market narratives into content that educates, converts, and retains users.

Responsibilities:

• Own end-to-end content operations for market-related content, leveraging all related content to enhance user experience and promote user conversion.
• Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content.
• Drive content projects across stakeholders (Academy, Square, News) from brief to launch, maintaining tight timelines and high quality.
• Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate rapidly.
• Effectively apply AI tools to scale content output, from ideation and drafting to localization and personalization.
• Collaborate with Product Management and engineering teams to define content-related product features and improvements.
• Develop content strategies aligned with user lifecycle stages: onboarding, activation, retention, and re-engagement.

Requirements:

• 5+ years of content operations experience, with a strong background in financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar).
• Genuine market sensitivity: ability to follow macro trends, understand trading behavior, and communicate effectively with investors.
• Proven project management skills: experience driving cross-functional projects, managing multiple stakeholders, and writing clear retrospectives.
• Strong user operations instincts: understanding of user segmentation, lifecycle moments, and how content influences behavior.
• Data fluency: comfortable pulling and interpreting data.
• Fluency in English is required for coordination with overseas partners and stakeholders. Additional languages are an advantage.
• Hands-on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows and quality.

Why Binance

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (may vary depending on the nature of the business team).

Binance is committed to being an equal opportunity employer. We believe a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. AI tools may be used to support the hiring process, but final decisions are made by humans.