Website Designer

About the Role

Our client is seeking a creative and technically skilled Website Designer to build modern, responsive, and high-performing websites that combine strong visual design with usability and conversion-focused execution. This role blends design, CMS implementation, front-end customization, and optimization. You will create wireframes and mockups, build and customize websites in platforms such as WordPress and Webflow, and ensure websites are optimized for performance, SEO, responsiveness, and user experience. The ideal candidate has both a strong design eye and the technical ability to translate concepts into polished, production-ready websites.

Responsibilities

Website Design & Layouts

• Create wireframes, user flows, and high-fidelity website mockups using Figma, Adobe XD, or Sketch
• Translate visual concepts into responsive and conversion-focused website layouts
• Design websites aligned with brand identity, usability standards, and marketing goals
• Create landing pages, service pages, and website sections optimized for engagement and conversions

CMS Development & Customization

• Build and update websites using WordPress, Webflow, Squarespace, Shopify, or similar CMS platforms
• Customize themes, templates, and layouts using HTML, CSS, and light JavaScript
• Configure plugins, widgets, forms, integrations, and CMS functionality
• Maintain clean and organized website structures for scalability and long-term usability

Website Optimization & SEO

• Ensure websites are optimized for speed, performance, accessibility, and mobile responsiveness
• Implement on-page SEO best practices including metadata, heading structure, schema basics, alt text, and internal linking
• Conduct performance audits using Google PageSpeed Insights, GTmetrix, Lighthouse, or similar tools
• Improve Core Web Vitals and user experience across all devices

Testing & Quality Assurance

• Test websites across browsers, devices, and screen sizes to ensure consistency and responsiveness
• Troubleshoot formatting issues, plugin conflicts, responsiveness bugs, and display inconsistencies
• Ensure websites meet accessibility and usability standards

Collaboration & Feedback

• Collaborate with marketing, content, branding, and development teams to align websites with campaigns and business objectives
• Incorporate stakeholder feedback while maintaining design consistency and usability best practices
• Support revisions and iterative improvements throughout project lifecycles

Website Maintenance & Organization

• Maintain organized website assets, files, and project documentation
• Ensure CMS platforms, plugins, and themes remain updated and secure
• Support ongoing website improvements, updates, and maintenance tasks

What Makes You a Perfect Fit

• Strong visual design instincts paired with technical website implementation skills
• Able to balance aesthetics, usability, performance, and SEO requirements
• Highly organized with strong attention to detail and testing discipline
• Comfortable managing multiple website projects and deadlines simultaneously
• Collaborative communicator capable of working across marketing, design, and development teams
• Passionate about creating polished, user-friendly digital experiences

Required Experience & Skills

• 2+ years of professional website design experience
• Proficiency with Figma, Adobe XD, Sketch, or similar design tools
• Experience building and customizing websites in WordPress, Webflow, Squarespace, or Shopify
• Strong knowledge of HTML and CSS
• Understanding of responsive design and mobile-first best practices
• Familiarity with website performance optimization and SEO fundamentals

Ideal Experience & Skills

• Experience designing e-commerce websites using Shopify or WooCommerce
• Basic JavaScript or front-end development skills
• Familiarity with Google Analytics, Google Tag Manager, and SEO tools
• Experience working with B2B SaaS, marketing agencies, or e-commerce brands
• Familiarity with CMS migrations, landing page optimization, and conversion-focused design

What Does a Typical Day Look Like?

A Website Designer’s day revolves around turning concepts into polished, high-performing websites. You will:

• Design layouts and prototypes aligned with branding and user experience goals
• Build and customize websites within CMS platforms
• Apply responsive styling and optimize websites for performance and SEO
• Run speed, responsiveness, and QA testing across browsers and devices
• Collaborate with marketing and content teams on landing pages and campaigns
• Maintain and update websites to ensure security, functionality, and consistency
• Refine websites based on stakeholder feedback and performance insights

In essence: you ensure websites are visually engaging, technically sound, user-friendly, and optimized for business growth.

Key Metrics for Success (KPIs)

• On-time delivery of website builds and updates
• Website load speed optimized below target thresholds (<3 seconds preferred)
• Mobile responsiveness and Lighthouse accessibility scores ≥90%
• Reduction in bugs, formatting issues, and QA revisions
• Positive stakeholder feedback on design quality and usability
• SEO and conversion improvements tied to website optimization efforts

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio Review + Practical Task (e.g., design and implement a landing page in WordPress or Webflow)
• Client Interview
• Offer & Background Verification

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