Digital Analytics Engineer (GA4 / GTM)
āØ AI Insights & Summary
Digital Analytics Engineer (GA4 + GTM Expert)
About the Role
We are seeking a hands-on expert in Go-to-Market (GTM) strategies and Google Analytics 4 (GA4) to audit, refine, and completely manage our tracking setup on a custom-built platform. This position requires a precise and detail-oriented individual capable of bringing clarity and clean data to our analytics infrastructure. If you excel at making complex tracking systems robust and reliable, you will find this role particularly rewarding.
What You'll Do
- Audit the current tracking setup to identify all gaps across the entire customer funnel.
- Configure end-to-end tracking, from initial landing page interactions through to key conversion events.
- Set up and validate two core conversion events specifically for purchases.
- Implement all tracking solutions using Google Tag Manager (client-side only).
- Capture and securely pass user data to enable Enhanced Conversions.
- Ensure seamless and clean data flow between GTM, GA4, and Google Ads.
- Conduct thorough Quality Assurance (QA) on all implementations to guarantee data trustworthiness.
Requirements
- Demonstrated experience implementing GTM and GA4 on custom-built websites.
- A strong understanding of the dataLayer and event architecture principles.
- Hands-on experience configuring and utilizing Enhanced Conversions.
- Proven ability to debug and validate tracking across various analytics tools.
- Capacity to work independently, communicate findings clearly, and articulate solutions for identified issues.
Nice to Have
- Experience working with marketplaces or two-sided platforms.
- Familiarity with subscription funnels and payment tracking implementation.
- Experience in enhancing attribution accuracy for paid advertising campaigns.
Engagement Details
- This is an hourly contract position.
- Enjoy flexible working hours and an async-friendly environment.
- Potential for ongoing work is available for candidates who are a great fit.
How to Apply
Apply via: https://weworkremotely.com/remote-jobs/we-work-remotely-digital-analytics-engineer-ga4-gtm
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Job Overview
FAQ
Is this position remote?
The Digital Analytics Engineer (GA4 / GTM) role is a remote opportunity. The location specified is Anywhere in the World.
What is the salary?
The salary is not explicitly stated, but is competitive and based on experience.
How do I apply?
You can apply by clicking the "Apply for this role" button above to submit your application on the hiring website.
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