✨ AI Insights & Summary
This role at Spiralyze offers a compelling opportunity to shape a founder-led media brand focused on establishing definitive authority in A/B testing and experimentation. As the engine behind this initiative, you'll transform proprietary data and founder expertise into high-impact content across LinkedIn and YouTube. You'll own the editorial strategy, content creation, and manage a creative team, directly influencing brand positioning and industry perception in a dynamic, data-driven environment.
Video Content Strategist & Storyboards
About Spiralyze
Headquarters: Atlanta, Georgia
URL: https://www.spiralyze.com/
We are building a founder-led media brand to establish Spiralyze as the definitive authority in A/B testing and experimentation. This role is central to making that happen, turning our proprietary data and the Founder’s expertise into a consistent stream of high-impact content across LinkedIn and YouTube.
The Role
You will be a producer: part strategist, part writer, and part editor-in-chief. Working directly with the Founder, you will extract insights and shape them into content that captures attention. We possess the industry's most interesting dataset, a founder adept on camera, and a production team ready to execute. We need someone to connect these elements with a clear narrative and a relentless publishing cadence.
Core Responsibilities
- Editorial Strategy & Content Planning: Build and own the editorial calendar across LinkedIn and YouTube. Develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. Determine content publication schedules and formats, ensuring alignment with our positioning as a data-backed authority in A/B testing.
- Founder Content Extraction: Conduct biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Transform this raw material into a week's worth of LinkedIn posts, video scripts, and content briefs. The Founder's time commitment is under 10 hours per week, with you acting as the multiplier.
- Writing & Ghostwriting: Write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. Craft engaging hooks, structure posts for interaction, and translate complex data into clear, compelling narratives. Develop a distinct written voice consistent across all platforms.
- Creative Team Management: Direct an in-house videographer, graphic designer, and overseas editors. Set creative briefs, review output, and ensure premium quality. You will provide clear direction to the production team.
- Performance & Iteration: Track content performance across formats and platforms using engagement data, follower growth, and pipeline attribution. Double down on successful formats and eliminate underperformers. Share performance reports and recommendations with leadership.
Skills, Knowledge and Traits
- Exceptional writer: Ability to create attention-grabbing hooks and translate complex insights into accessible, surprising, and shareable content.
- Strategic thinker: Capacity to develop reusable content formats and think beyond individual content ideas.
- Data-comfortable: Ability to work with data (rates, averages) and tell stories using proprietary data.
- Smart and high agency: Fast learner, takes ownership, proactive problem-solver, and solution-oriented.
Nice to Have
- Video production awareness: Understanding of what makes a good thumbnail, strong cold open, and engaging video structure.
What You'll Get
- Growth path: Opportunities for internal promotion and leadership development.
- In-demand skills: Learn how data, psychology, and creative intersect from experienced experimentation professionals.
- Time to recharge: 20 days of paid vacation plus holidays.
If you are excited about building a media brand around data, working directly with a founder, and turning proprietary insights into industry-leading content, we encourage you to apply.