Factor - Associate Director of Online Marketing

About the Company

Factor is a fast-scaling, fresh and healthy ready meal brand dedicated to reshaping how consumers interact with food and wellness. Our mission is to deliver healthy, convenient, and delicious meals across Europe, supported by a world-class digital marketing team that excels at the intersection of performance, creativity, and technology.

About the Role

We are seeking an experienced and visionary Associate Director of Online Marketing to spearhead our online acquisition efforts across paid digital channels. This role is ideal for a candidate who possesses strong analytical acumen, a deep understanding of creative optimization, and a keen awareness of the evolving power of AI-driven automation. You will be a key driver of scalable growth and contribute significantly to Factor becoming the most trusted nutrition brand in Europe.

Responsibilities

• Lead the strategy, execution, and optimization of digital performance campaigns (e.g., Search, Social, Display, Video) across multiple European markets.
• Drive creative strategy in collaboration with brand and design teams to produce high-performing, locally resonant ad assets, utilizing testing, iteration, and performance insights for scaling.
• Leverage AI tools and automation platforms for content briefing/production, workflow streamlining, enhanced targeting, and maximizing ROI.
• Collaborate with high-performing teams of channel managers and specialists, fostering a culture of experimentation, innovation, and continuous improvement.
• Work cross-functionally with Data, CRM, Product, and Brand teams to align online marketing with broader customer lifecycle goals.
• Translate campaign results into actionable insights and present learnings regularly to leadership stakeholders.
• Continuously evaluate new channels, tools, and automation opportunities to maintain a competitive edge in the dynamic digital marketing landscape.

Requirements

• 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment.
• Strong track record of managing paid media budgets and efficiently scaling customer acquisition.
• Deep experience with Meta Ads, Google Ads, YouTube, and programmatic platforms.
• Proficiency in AI-powered marketing tools and creative automation platforms.
• Strategic mindset with the ability to analyze data in detail and also maintain a visionary perspective.
• Passion for data-informed storytelling and testing-led growth.
• Strong project management and cross-functional collaboration skills.
• Fluent in English; additional European languages are a plus.

Note: We encourage diverse experiences and welcome applications even if you don't meet every single qualification.

Practical Details

• Start Date: ASAP
• Contract Duration: 7 months
• Indicative Hours per Week: 40 hrs
• Location: Amsterdam

Benefits

Compensation & Financial Wellbeing

• Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
• Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
• Receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme.

Health & Wellbeing

• Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
• Receive a 7.5% discount on additional health insurance at Zilveren Kruis in 2025.

Flexibility & Work-Life

• Work flexibly with a hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance.
• Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
• Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
• Eligible employees can work from another country for up to 8 weeks per year.

Career & Development

• Grow with our "Learning Never Stops" mindset: access internal/external opportunities, and join our cross-market mentoring program.
• A dedicated annual budget for continuous learning, skill development, and career growth.

Culture & Environment

• Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever! Founded in Berlin in 2011, we've become the world's leading meal kit provider, delivering to over 4.2 million households worldwide. Our diverse team of over 15,000 employees from 70+ nationalities fosters a dynamic environment where innovation and smart action are encouraged. We empower our employees to make an immediate impact and grow their careers with us.

How to Apply

Please submit your complete application below, including your salary expectations and earliest starting date. Our team will review your application and respond within 5 business days.

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