Lead Data Analyst, Marketing

About Launch Potato

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As 'The Discovery and Conversion Company,' our mission is to connect consumers with leading brands via data-driven content and technology. We foster a high-growth, high-performance culture with a remote-first team spanning over 15 countries, emphasizing speed, ownership, and measurable impact.

Why Join Us?

Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

The Role: Lead BI Developer

Launch Potato seeks a Lead BI Developer to own the reporting infrastructure that drives decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a clear growth path into becoming a proactive analytical partner, helping the team anticipate future needs. You will be embedded with the business, partnering closely with Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses, and challenge existing assumptions with data-driven insights. This is not a passive dashboard-building role; it's for someone deeply invested in the utilization, understanding, and actionability of their work.

Key Responsibilities & Outcomes

30 Days In:

• Actively engage with stakeholders to audit current reporting consumption, identify discrepancies, redundancies, and inconsistencies.
• Begin developing a roadmap to standardize reporting across your assigned verticals.

60 Days In:

• Articulate how assigned verticals generate revenue and identify key performance levers.
• Actively improve dashboard standardization while accurately executing ad hoc requests with business context.

90 Days In:

• Initiate dashboard standardization execution and establish a roadmap for developing trusted data sources.
• Begin making changes to the LookML structure with full awareness of downstream impacts.
• Establish working relationships with Yield, Paid Media, and Account Management teams.

6 Months In:

• Build trust with the business team through education, best practices, and a standardized reporting suite for confident self-service analytics.
• Deliver proactive retrospective analyses on experiments, creatives, offers, seasonality, and CAC performance.
• Gain a strong understanding of full-funnel metrics supporting each team.

Year 1:

• Become the trusted technical owner for assigned verticals, managing the process from raw data ingestion to final dashboard.
• Complete reporting standardization, consistently deliver retrospective analyses, and be recognized as a go-to analytical partner who recommends action.

Core Competencies

• Analytical Rigor: Investigate thoroughly and trace discrepancies to their source.
• Reporting Ownership: Understand reporting usage before building to ensure adoption.
• Business Acumen: Invest time in understanding the business before analyzing data.
• Communication: Ensure answers are delivered with appropriate context for the audience.
• Proactive Ownership: Identify and surface problems early, drive work forward with a clear perspective.
• Collaboration: Build trust through genuine questions and understanding stakeholder needs.
• Curiosity & Growth: Seek knowledge and grow from a technical executor to an analytical partner.

Must-Have Skills

• Expert SQL & Complex Data Handling: Ability to extract accurate insights from raw, unstructured data without pre-cleaned models.
• Reporting Ownership & Data Literacy: Capability to build, standardize, drive adoption, and enhance data literacy within teams.
• Performance Marketing Optimization: Connect data directly to business drivers like campaign performance, conversion rates, and revenue per session.
• Advanced LookML Development (or Power BI/Tableau equivalent): Architect complex models with a full understanding of downstream consequences.
• Curiosity & Business Depth: Prioritize asking questions and deepening business knowledge to become a trusted analytical partner.

Experience Required

Minimum 7 years in business intelligence or analytics, with direct experience in performance or affiliate marketing. Preference for candidates who have owned reporting end-to-end (pipeline to dashboard), worked with complex, third-party data, and partnered closely with business teams to uncover trends, conduct analyses, and link data work to business decisions.

Total Compensation

• Base Salary: $120,000 - $150,000 per year, paid semi-monthly.
• Additional Compensation: Profit-sharing bonus.
• Benefits: Competitive benefits package.
• Performance-Based Increases: Future salary increases are based on company and personal performance, not cost-of-living adjustments.

Diversity & Inclusion

Launch Potato is committed to a diverse, inclusive team and culture and is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on protected characteristics.