Content Marketing Manager

About Conversica

Conversica is entering an exciting new phase of growth and innovation. As a profitable company with a strong foundation in AI-powered customer engagement, we're investing in our people, products, and future growth. We offer a high level of ownership, autonomy, and trust in a fully remote environment.

The Role: Content Marketing Manager

Conversica is seeking a hands-on Content Marketing Manager to help drive awareness, engagement, and market presence through compelling content, marketing programs, and brand storytelling. This role is responsible for creating, managing, and executing external marketing initiatives that support company growth and visibility. The ideal candidate is a strong writer, storyteller, and marketing generalist who can independently turn ideas into polished marketing assets and maintain a consistent marketing presence across channels. This is an individual contributor role focused on execution rather than people management. You will work closely with leadership and cross-functional teams to create content, manage website updates, support marketing campaigns, and help bring Conversica's story to market. This is a remote role based in the United States.

Key Responsibilities

Content Creation & Storytelling

• Create and manage blogs, articles, customer stories, case studies, thought leadership content, and industry-focused content.
• Partner with leadership and subject matter experts to transform ideas and expertise into compelling external content.
• Develop content that supports company messaging, market positioning, and business priorities.
• Maintain an editorial calendar and content roadmap.

Website & Digital Presence

• Manage and maintain website content, including page updates, landing pages, messaging updates, and content publishing.
• Ensure website content remains current, relevant, and aligned with company priorities.
• Partner with internal stakeholders and external vendors to support website enhancements and improvements.

Marketing Campaigns & Brand Execution

• Coordinate and execute marketing campaigns across digital channels.
• Support product launches, announcements, webinars, events, and other marketing initiatives.
• Create and maintain marketing assets that support awareness, engagement, and lead generation efforts.
• Ensure consistency of messaging, branding, and visual presentation across customer-facing channels.

Customer & Industry Marketing

• Develop customer success stories and use cases highlighting business outcomes and customer value.
• Create content supporting industry awareness and thought leadership.
• Identify opportunities to amplify customer wins, company milestones, and market insights.

Cross-Functional Collaboration

• Partner closely with leadership, sales, customer success, product, and other teams to identify content opportunities and marketing priorities.
• Coordinate marketing efforts across departments for timely execution and alignment.
• Serve as a marketing resource for company-wide initiatives requiring external communications and content support.

Qualifications

Required

• Experience: 5+ years of experience in B2B SaaS marketing, content marketing, or related marketing roles.
• Writing Skills: Exceptional written communication, editing, and storytelling skills.
• Collaboration: Experience creating content in partnership with subject matter experts and executive leaders.
• Digital Marketing: Experience managing website content and digital marketing initiatives.
• Project Management: Ability to independently manage multiple projects and priorities.
• Organization: Strong organizational skills and attention to detail.
• Adaptability: Comfortable working in a fast-paced, evolving environment.

Preferred

• Industry Experience: Experience in SaaS, AI, technology, automotive, or related industries.
• Project Execution: Experience supporting website launches, rebranding efforts, or major marketing initiatives.
• Tool Proficiency: Familiarity with content management systems, marketing automation tools, and analytics platforms.
• Content Types: Experience creating customer stories, thought leadership content, and executive communications.

Why Join Conversica?

• Impact: Make a visible impact in a small, high-performing company where individual contributions matter.
• Strategy: Work closely with executive leadership and cross-functional teams to help shape business strategy and operational excellence.
• Challenge: Solve meaningful challenges at the intersection of technology, revenue, customer experience, and business operations.
• Autonomy: Enjoy a high level of ownership, autonomy, and trust in a fully remote environment.
• Culture: Collaborate with curious, pragmatic teammates who value learning, continuous improvement, and results.
• Growth: Participate in the company's future success through bonus and equity opportunities.

Compensation & Benefits

• Base Salary Range: $120,000 - $140,000 per year (dependent on location, experience, and skills).
• Target Bonus: 10% of base salary ($12,000 - $14,000).
• Total Target Cash Compensation: $132,000 - $154,000.
• Benefits: Flexible PTO, paid holidays, comprehensive medical, dental, and vision coverage, 401(k) plan, and equity grant eligibility.

AI in Hiring

Conversica, as an AI company, acknowledges the use of AI tools in candidate preparation but expects all application materials and interview responses to accurately reflect personal experience, skills, and work. Authenticity, transparency, and professional integrity are paramount.