Content & Redaktion

• Plan, create, and maintain content for the website, blog, and landing pages.
• Develop an editorial calendar and consistent content structures.
• Translate complex topics (THG-Quote, e-mobility, subsidies) into understandable, target-group-specific content.

SEO & GEO

• Conduct keyword research and optimize existing and new pages.
• Understand technical SEO fundamentals: meta data, internal linking, page structure.
• Monitor and adapt to developments in Generative Engine Optimization (GEO) to make content AI-ready (e.g., Google AI Overviews, ChatGPT Search).

Social Media

• Manage and develop organic social media channels.
• Create channel-specific formats and visual language.
• Engage with the community and monitor relevant channels.

Creative Strategy

• Develop content concepts and creative campaign ideas in close coordination with performance marketing.
• Create briefs for creatives (text, visuals, videos), including potential self-production.
• Test and refine hooks, formats, and messages based on performance data.

Requirements

• Experience in independent content creation, both written and visual.
• Solid SEO knowledge and an understanding of organic content performance.
• Proficiency with social media channels and their algorithms.
• Ability to think strategically and execute operationally.
• Excellent German language skills (written and spoken) with a precise, target-group-oriented writing style.

Benefits

• Flexible working (remote).
• Development opportunities in a growing team.
• 20 hours per week.
• Direct collaboration with management and true ownership of the content area.
• Flat hierarchies, short decision-making paths, and a growing team.