About orderbird

At orderbird, we're passionate about making the daily lives of restaurateurs easier and more successful.

As Head of Marketing (m/f/d), you'll take the helm: You'll combine data-driven B2B SaaS marketing with genuine passion for the hospitality industry. You will lead our strategic and operational marketing activities with a clear focus on growth and brand leadership in the SMB and gastro market. With your deep expertise in marketing automation and leadership experience, you'll coach our team and drive our expansion based on data.

About orderbird: Hospitality brings people together. We live and breathe this industry from our own experience. That's why we simplify complex restaurant processes through intuitive and reliable technology.

With over 17,000 customers in Germany, Austria, and Switzerland, our restaurant POS system orderbird PRO and mobile POS solution orderbird MINI are among the leading POS systems in Europe.

What you can look forward to

• Deutschlandticket, Egym Wellpass, and JobRad (company bike leasing).
• Company pension plan with 100% employer contribution.
• Access to nilo for mental health support.
• An idea-rich and supportive team – we regularly bake cakes, cook, and always have ice cream in the fridge during summer.
• (Maintaining a calorie deficit is difficult here).
• Come as you are: We have no dress code, and as an international team, we welcome everyone.
• Real bonus: Office Dogs! Depending on the day and office occupancy, a whole pack might be running around.
• Startup mentality with the security of being part of a listed company.
• A newly renovated office in Berlin-Kreuzberg with the coziest rooftop terrace in Berlin.
• Hybrid work model – alternating between the office and home office.
• Every Wednesday, a virtual breakfast meeting with updates from various teams. You'll learn what's happening in the company and meet new team members (Birds) along with fun facts. Start thinking about your fun fact!
• Flat hierarchies, fast decision-making processes, and a dedicated and likeable team – we know everyone says this, but it's true here! Check us out on Kununu to see for yourself!

Key Responsibilities

• Take responsibility for the entire lead funnel from Awareness to MQL: Marketing-Sales Alignment including Lead Scoring and regular joint review formats; management of Paid, SEO, and CRM channels.
• Reorientation of our brand identity.
• Brand & Content Ownership over Brand Voice, CI, and Messaging: Website performance and LLMO visibility; management of content strategy, editorial planning, and SEO.
• Lead a cross-functional marketing team (CRM, Growth, Performance, Content) and coordinate cross-functionally with Product and Sales.
• Partners & Events: Management of trade show and event strategy; brand partner management.
• Responsible management of external agencies and briefing in SEO and PR, website development/maintenance; quality assurance and performance control; budget management and contract communication.
• Recruiting, onboarding, and development of team members; active shaping of team culture and dynamics.
• Accompanying change processes within the team (AI).

Qualifications

• 5–8 years of leadership experience in B2B SaaS marketing, preferably in Hospitality Tech, Fintech, or solutions focused on SMEs.
• Deep understanding of SaaS metrics (ARR, CAC, LTV), proficient use of CRM and Marketing Automation tools (Salesforce, HubSpot, etc.), and strategic brand management.
• Understanding of how Content, Social Media, Performance, CRM, and Growth Marketing must interlock to achieve maximum impact.
• AI & Marketing Automation: Successful implementation of AI-supported process optimizations and use of smart tools to elevate efficiency in the marketing team.
• Many years of experience in coaching and leading teams.
• You love close and constructive collaboration with Sales and Product Management teams.
• Native-level German and fluent English.
• ... Your Marketing Team (Micha, Amélie, Annabelle, Karina, Jan & Tim) wishes for a supportive, fun, down-to-earth, enthusiastic, and goal-oriented leader who communicates at eye level. If you love KPIs as much as a good working atmosphere, you're exactly right with us!