✨ AI Insights & Summary
This Marketing Communications Specialist role at Avery Dennison offers a fantastic opportunity to shape brand perception and drive growth for their premium Architectural Solutions portfolio. You will be instrumental in bringing innovative interior and exterior films to life through compelling multi-channel campaigns, targeting key specifiers like architects and designers. It's a hands-on position for a creative storyteller with a strong design sensibility and digital marketing expertise, allowing you to manage impactful initiatives from concept to execution in a dynamic, global company.
Job Title: Marketing Communications Specialist, Architectural Solutions (EMENA)
About the Role
Join Avery Dennison Graphics Solutions EMENA's Marketing Communications team and be the driving force behind brand, product, and idea elevation within the world of high-performance surface transformation. We are seeking a Marketing Communications Specialist to lead communication initiatives specifically for our Architectural Solutions portfolio – a premium range of innovative interior and exterior films used for transforming walls, floors, glass, furniture, and building facades into inspiring, functional, and sustainable spaces.
In this role, you will bridge creative vision with practical application, developing and executing compelling multi-channel campaigns. Your target audience includes installers, architects, interior designers, specifiers, and design influencers. You will manage the full lifecycle of marketing initiatives, from product launches and case studies to digital campaigns and trade shows, positioning Avery Dennison as the premier partner for architectural surface solutions.
This is an exciting opportunity for a hands-on marketer with a keen eye for design, a passion for storytelling, and the ability to translate business goals into engaging content and experiences that drive growth.
Key Responsibilities
- Hybrid Role: Based in Oegstgeest.
- Campaign Leadership: Lead the implementation of 360° communication plans for the Architectural segment, including product launches, digital campaigns, and trade shows.
- Content Development: Create high-quality, visually-driven content such as case studies, sales collateral, and digital assets that showcase the aesthetic and functional benefits of our architectural films.
- Project Management: Serve as the primary point of contact for architectural marketing initiatives, ensuring timely delivery, budget adherence, and alignment with brand standards.
- Digital Presence Management: Manage the segment’s digital presence, including social media content, website updates, and email marketing, employing SEO/SEA best practices to reach specifiers and designers.
- Briefing & Agency Management: Translate business goals into clear, inspiring briefs for internal creative teams and external agencies.
Qualifications
- Education: Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
- Experience: Minimum 3–5 years of relevant marketing communications experience, preferably in building materials, interior design, or premium manufacturing industries.
- Language: Fluent in English (written and verbal).
- Digital Marketing: Experience with email marketing tools, Content Management Systems (CMS), and social media management platforms.
- Skills: Strong eye for design and visual storytelling; proven ability to manage multiple projects with high attention to detail; a "doer" mindset with project ownership and problem-solving skills; ability to work effectively in a global, multicultural environment; proficiency in Google Suite. Familiarity with Adobe Creative Suite (InDesign/Photoshop) or Canva is a significant advantage.
What We Offer
- Health & Financial Benefits:
- Gross benefit for supplemental mandatory health insurance.
- Access to Lyra Employee Assistance Program.
- Free health check every 4 years; free fruit on-site.
- Mandatory participation in Avery Dennison Pension Fund (employer pays ⅔).
- Holiday allowance and year-end allowance.
- Time Off & Flexibility:
- Annual Leave: Starting at 24 days, increasing to 26 after 4 years (pro-rated).
- Extra Days: 13 additional days per year (+4% ATV allowance, pro-rated) and a bridge day off.
- Birth/parental leave in accordance with Dutch law, including fully paid partner leave.
- Flexible working hours and hybrid work options for most positions.
- Commuting & On-site Perks: Free, enclosed parking; commuting allowance or 100% public transport reimbursement.
- Professional Development: €500 annual individual training budget, access to internal training/mentoring programs, budget for home office hardware.
Why Join Avery Dennison
Avery Dennison is a global materials science and digital identification solutions company with operations in over 50 countries and approximately 35,000 employees. As a science and innovation leader, we value diverse teams and foster a culture of curiosity and courage. We are committed to creating real-world impact for a better future through an open, collaborative culture that respects diverse thought. Learn more at www.averydennison.com.
Our European Headquarters in the Netherlands serves as a central hub for European Leadership and supports our extensive manufacturing and distribution network. It features a state-of-the-art Research and Development Center and is home to approximately 500 talented individuals.
Avery Dennison is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage applications from all qualified individuals.
Pay Transparency Statement: The provided salary range is an estimate. Actual compensation depends on factors like candidate's skills, experience, education, location, job scope, and travel requirements.