Lead Analytics Manager

About Launch Potato

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As 'The Discovery and Conversion Company,' their mission is to connect consumers with leading brands via data-driven content and technology. They operate with a remote-first, globally distributed team, fostering a high-growth, high-performance culture centered on speed, ownership, and measurable impact.

Why Join Us?

Accelerate your career by taking ownership, moving fast, and driving impact within a global team of high-performers.

Your Role: Lead BI Developer

The Lead BI Developer will own the reporting infrastructure for key verticals including Credit Cards, Make Money/Manage Money, Banking, and Marketplace. This role goes beyond traditional BI development, focusing on becoming a proactive analytical partner who anticipates business needs. You will be embedded with business stakeholders, collaborating closely with Yield, Paid Media, and Account Management teams to uncover trends, analyze experiments, and challenge current thinking with novel insights. The emphasis is on ensuring the built solutions are used, understood, and acted upon.

Key Responsibilities & Outcomes

• 30 Days: Audit existing reporting, identify gaps, and start developing a standardization roadmap.
• 60 Days: Articulate vertical business models and key performance levers, improve dashboard standardization, and handle ad hoc requests with accuracy.
• 90 Days: Execute dashboard standardization, develop trusted data sources, understand LookML for downstream impact analysis, and establish strong stakeholder relationships.
• 6 Months: Build trust through education and best practices, deliver standardized reporting for self-service analytics, and provide proactive retrospective analyses.
• Year 1: Become the trusted technical owner for assigned verticals, complete reporting standardization, consistently deliver retrospective analyses, and act as a go-to analytical partner recommending actions.

Must-Have Skills & Experience

• Expert SQL & Complex Data Handling: Proficient in extracting insights from raw, unstructured data.
• Reporting Ownership & Data Literacy: Ability to build, standardize, drive adoption, and enhance team data literacy.
• Performance Marketing Optimization: Connect data directly to business levers like campaign performance, conversion rates, and revenue.
• Advanced LookML Development (or Power BI/Tableau equivalent): Architect complex data models with awareness of downstream effects.
• Curiosity & Business Depth: Proactively seek to understand the business to become a trusted analytical partner.
• Experience: Minimum 7 years in BI or analytics, with direct exposure to performance or affiliate marketing. Proven track record of owning reporting end-to-end, working with complex third-party data, and partnering with business teams to drive decisions.

Competencies

• Analytical Rigor: Trace discrepancies to the source.
• Reporting Ownership: Ensure stakeholder adoption of built solutions.
• Business Acumen: Understand the business before analyzing data.
• Communication: Deliver insights with appropriate context.
• Proactive Ownership: Identify and address issues early.
• Collaboration: Build trust through genuine engagement.
• Curiosity & Growth: Drive to evolve from technical executor to analytical partner.

Total Compensation

Includes base salary (commensurate with market rates for the nearest major metro), profit-sharing bonus, and competitive benefits. Compensation increases are performance-based, not cost-of-living adjustments.

Equal Opportunity Employer

Launch Potato is committed to diversity, equity, and inclusion and does not discriminate based on protected characteristics.