Lead BI Developer

Who We Are

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us?

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Must-Haves:

• Expert SQL & Comfortable with Unstructured Complex Data: Ability to extract accurate insights from raw, unstructured data without relying on pre-built models.
• Reporting Ownership & Data Literacy: Capable of building, standardizing, driving adoption, and enhancing data literacy across teams.
• Performance Marketing Optimization: Skill in directly linking data to business drivers such as campaign performance, conversion rates, or revenue per session.
• Advanced LookML Development (or equivalent in Power BI / Tableau): Expertise in architecting complex data models with a full understanding of downstream impacts.
• Curiosity & Business Depth: A proactive approach to understanding the business by asking questions first, driven to grow business knowledge and become a trusted analytical partner.

Experience

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Proven track record of owning reporting end-to-end (pipeline to dashboard), working with messy, complex, third-party data, and partnering closely with business teams to uncover trends, conduct analyses, and connect data work to business decisions.

Your Role

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that empowers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a clear growth path into becoming a proactive analytical partner who anticipates business needs. You will be embedded with the business from day one, partnering closely with Yield, Paid Media, and Account Management teams to uncover trends, analyze experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with novel insights. This is not a role for someone who simply builds dashboards and hands them off; it's for someone deeply invested in the adoption, understanding, and actionability of their work.

Outcomes (Performance Expectations)

• 30 Days: Actively engaged with stakeholders to audit existing reporting, identify discrepancies, redundancies, and inconsistencies, and begin developing a roadmap for standardization.
• 60 Days: Articulate how assigned verticals make money and identify key performance levers. Improve dashboard standardization and execute ad hoc requests with accuracy and business context.
• 90 Days: Dashboard standardization in execution, with a clear roadmap for developing trusted data sources. Understands LookML structure well enough to make changes with awareness of downstream impacts. Established working relationships with key teams.
• 6 Months: Built trust with business teams through education, best practices, and a standardized reporting suite enabling self-service analytics. Delivering proactive retrospective analyses.
• Year 1: Trusted technical owner for assigned verticals end-to-end. Reporting standardization complete, retrospective analysis is a consistent output, and positioned as a go-to analytical partner recommending action.

Competencies

• Analytical Rigor: Asks probing questions and traces discrepancies to the source.
• Reporting Ownership: Understands reporting usage before building, ensuring adoption.
• Business Acumen: Invests in understanding the business before pulling data.
• Communication: Ensures answers are delivered with appropriate context for the audience.
• Proactive Ownership: Surfaces problems early and drives work forward with a clear point of view.
• Collaboration: Builds trust by asking genuine questions and understanding stakeholder needs.
• Curiosity & Growth: Driven to grow from technical executor into an analytical partner.

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, meaning future increases are based on company and personal performance.

Launch Potato is committed to a diverse, inclusive team and culture and is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on protected characteristics.