✨ AI Insights & Summary
Base is seeking a dynamic Marketing & Communication Lead to spearhead its expansion in Italy, offering a unique opportunity to shape the brand's presence in a key global market. This role is ideal for a proactive marketer with a passion for e-commerce and SaaS, who thrives in a fast-paced, international environment. You will have significant autonomy and ownership, driving strategy across PR, digital content, social media, and events, directly contributing to the success of thousands of online sellers worldwide.
Join Base - global leader revolutionizing e-commerce!
We are a technological powerhouse for sellers worldwide, providing an innovative all-in-one system. Our mission is to simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms. We operate globally, partnering with thousands of marketplaces and industry leaders. We are proud of our spectacular growth and are building a culture centered on real impact and collaboration.
That's why we are looking for you for the position of Marketing & Communication Lead in ITALY!
If you are passionate about e-commerce, want to have a real impact on the global market, and become part of this exciting journey, then this is the perfect place for you. By joining us, you will gain the opportunity to work in a dynamic environment where your ideas will matter, and your work will directly contribute to the success of thousands of sellers. You will be part of an international team, working on global solutions and developing in a culture that emphasizes collaboration and the support of talent.
Responsibilities
PR, Media Relations & Partnership Strategy
- Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). Autonomously or with external media/PR partners.
- Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy.
- Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for joint activities (e.g., webinars, workshops, case studies).
Digital, Content & Social Media Management
- Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels.
- Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites.
- Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories).
- Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials for the Italian market.
- Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns and lead nurturing flows via HubSpot.
Event Management & Amplification
- Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (offline and online).
- Post-Event Amplification: Content creation and strategy to maximize impact and lead generation from event participation.
Performance Coordination & Reporting
- SEO/GEO Agency Liaison: Main point of contact and workflow management with external agencies/consultants for SEO/GEO strategies, social media, etc.
- External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters) for Italian marketing materials.
- Employee Advocacy: Coordination of Italian colleagues to amplify the brand voice on LinkedIn.
- KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market.
Requirements
- Experience: Minimum 3 years of proven experience in marketing, digital communication, or PR roles.
- Industry Knowledge: Previous experience in the SaaS, e-commerce, or tech industry is highly preferred.
- Mindset & Soft Skills: Highly proactive, hands-on, resourceful, with strong self-management skills and ability to navigate a fast-paced environment independently.
- Drive: Genuine desire to learn, grow, and build the role from the ground up, taking true ownership of Italian marketing operations.
Benefits
- Be part of a global, fast-scaling e-commerce SaaS company.
- Be a key player in Base.com's Italian market expansion.
- High autonomy and ownership of projects.
- Remote work model with full flexibility.
- Collaborate with international teams on high-impact projects.
- Participation in annual global company summits.
Application Instructions
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