Director, Revenue Marketing (Remote, US)

Role Overview

Newsela is looking for a Director, Revenue Marketing to own our revenue marketing strategy and marketing's contribution to pipeline growth. This role will define and own marketing’s contribution to revenue, from pipeline creation through conversion and expansion, optimize funnel performance, and partner closely with Sales, SDR, Product Marketing, Content Marketing, and Marketing Operations to drive measurable revenue outcomes. Reporting to the CMO, this leader will serve as a strategic partner in translating company growth objectives into marketing-driven pipeline and bookings.

Responsibilities

Team Leadership & Talent Development

• Lead, develop, and scale a high-performing demand generation and field marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Provide coaching, professional development, and clear success metrics to enable team impact at scale.
• Oversee vendor/agency relationships and coordinate marketing support.
• Represent revenue marketing on the marketing leadership team, aligning priorities with company growth objectives and go-to-market strategy.

Performance to Target

• Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion across the full lifecycle.
• Guide the team's development of annual/quarterly demand generation strategy, including channel and audience selection, aligned to marketing KPIs and revenue targets.
• Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize ROI.
• Execute demand generation activations (webinars, content, paid media, events, email nurture campaigns) as inputs to revenue strategy.
• Incorporate Account-Based Marketing (ABM) strategies for deeper account penetration in collaboration with sales leadership.
• Run data-informed experiments to improve campaign performance.

Business Partnership

• Partner with Product Marketing to implement effective messaging across campaign channels.
• Collaborate with creative, content, channel, and operational teams on campaign and channel effectiveness.
• Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate handoffs to sales.
• Monitor campaign performance to generate data-driven insights, recommend spend adjustments, and demonstrate impact on pipeline and revenue to stakeholders.
• Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes.
• Own demand generation investment strategy, budget planning, and ROI analysis, allocating resources to high-impact growth initiatives.

Why you’ll love this role:

• Experience defining an integrated, multi-channel demand marketing strategy with deeper ownership of the full demand strategy and program.
• Passion for revenue marketing and collaborative campaign launches.
• Desire to analyze campaign performance and track leads/pipeline through to closed-won opportunities.
• Thrive in a fast-paced, high-output setting while identifying opportunities for scale and efficiency.
• Interest in understanding and leveraging AI to elevate team performance.

Why you’re a great fit:

• 6-8 years of B2B demand generation/revenue marketing experience in a SaaS environment with a proven track record of tying campaign execution to measurable revenue outcomes.
• 2+ years of people leadership experience managing a team.
• Demonstrated understanding of the MarTech landscape and ability to implement new tools (e.g., chat, ABM, AI, attribution, event platforms, CRM).
• Experience leveraging multiple digital channels, including paid media, to drive outcomes.
• Highly data-driven with a commitment to experimentation for program optimization.
• Strong project management and entrepreneurial skills.
• Strong writing skills for creating conversion-focused marketing collateral (emails, ads, webpages).
• Meticulously organized with the ability to work and demonstrate grace under pressure.
• Skilled at balancing critical planning with the flexibility to pivot based on results or strategy changes.
• Enjoys problem-solving and organizing/executing demand programs to enable sales teams.

Benefits

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and HSAs. Additional benefits include gym reimbursement, pet insurance, Calm app access, and Rocket Lawyer.
• Work From Home: Fully remote company with a monthly tech stipend.
• Supporting ALL Families: Inclusive benefits like parental leave, fertility support, and adoption assistance.
• Financial Wellbeing: 401(k) plan with employer match.
• Time Off: Flexible PTO, paid sick time off, company holidays, plus winter break (Dec 24th - Jan 1st).
• Professional Development: Annual learning and development allowance for external training, classes, workshops, and conferences.
• Make A Difference: Contribute to the future of education and improve the lives of students and teachers.

About Newsela

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms, grounded in learning science research.

Base Compensation Range: $140,000—$160,000 USD