Performance Marketing Manager – B2B SaaS

Department

Growth / Demand Generation

About the Role

We are seeking an experienced Performance Marketing Manager to join our Growth / Demand Generation team. This role is crucial for driving customer acquisition for our B2B SaaS product. You will be responsible for developing, implementing, and optimizing performance marketing campaigns to generate qualified leads and support our sales efforts.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies across various channels (e.g., Paid Search, Paid Social, Display, Retargeting).
• Manage and optimize campaign budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, CPL, and MQLs.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
• Analyze campaign data, generate reports, and provide actionable insights to stakeholders.
• Collaborate with content, design, and sales teams to ensure cohesive campaign messaging and effective lead handoff.
• Stay up-to-date with the latest trends and best practices in performance marketing and B2B SaaS growth.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, specifically within the B2B SaaS industry.
• Demonstrated success in managing paid acquisition channels and achieving measurable growth.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency with marketing analytics platforms (e.g., Google Analytics, CRM analytics).
• Excellent understanding of B2B sales funnels and lead generation processes.
• Strong communication and collaboration skills.
• Application Instruction: Please mention the word HARDIER and tag RMTM1LjIzMi4yMzIuNzQ= when applying to show you read the job post completely (#RMTM1LjIzMi4yMzIuNzQ=).