Customer Marketing Manager

Dataiku is the Platform for AI Success, providing an enterprise orchestration layer for building, deploying, and governing AI. We empower organizations to run AI across multi-vendor environments with centralized governance. We are looking for a Customer Marketing Manager to bring our customer success stories to life and amplify the voice of our Global 2000 customers.

About the Role

Reporting to the Senior Manager of Customer Marketing, this role focuses on execution, content development, and program support within an established customer marketing strategy. You will work with customers and cross-functional teams to develop compelling customer content and activate advocacy initiatives to drive measurable business impact.

Key Responsibilities

Customer Storytelling & Content Development

• Develop customer marketing content, including case studies, executive narratives, testimonials, blog posts, and digital assets.
• Partner with customers and internal stakeholders to capture and develop compelling stories demonstrating measurable business outcomes.
• Conduct customer interviews and translate complex achievements into engaging, audience-focused narratives.
• Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance.
• Maintain a pipeline of customer stories aligned with content needs and priorities.

Customer Advocacy & Reference Activation

• Support the growth and activation of Dataiku's customer advocacy ecosystem.
• Recruit and coordinate customer advocates in partnership with Customer Success and Account Teams.
• Coordinate customer participation in events, webinars, analyst engagements, media opportunities, and product launches.
• Ensure a smooth and positive experience for customer advocates.
• Track advocacy activity and identify opportunities to deepen engagement.

Customer Proof Activation & Business Impact

• Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, and Content teams to deploy customer stories across various channels.
• Identify opportunities to repurpose and adapt customer content for different audiences and stages of the customer journey.

Cross-Functional Program Management & Operations

• Serve as a liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, and other stakeholders to align customer marketing activities.
• Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, and publication workflows.
• Support the identification and prioritization of customer stories and advocates based on strategic business needs.
• Maintain accurate records of customer references, content assets, and advocacy activities within Champion and related systems.
• Support program reporting and performance tracking to optimize efforts.

Program Growth & Innovation

• Stay current on customer marketing best practices, advocacy trends, and content formats.
• Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency.
• Contribute ideas to enhance customer storytelling and content formats.

What We're Looking For

Required:

• 5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles.
• Proven experience creating customer-facing content (case studies, customer stories, videos, blogs, thought leadership).
• Strong interviewing, writing, editing, and storytelling skills, with the ability to translate complex concepts into compelling narratives.
• Experience managing cross-functional projects with multiple stakeholders.
• Demonstrated ability to build trusted relationships with customers and internal partners.
• Excellent organizational, communication, and project management skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Demonstrated ability to incorporate AI-powered tools into daily work.

Preferred:

• Experience in SaaS, enterprise software, AI, analytics, data, or technology companies.
• Familiarity with customer advocacy, reference management, or community platforms.

Success in This Role

Success will be measured by the consistent production of high-quality customer stories, active customer advocacy, effective activation of customer proof points, and the contribution of customer marketing to awareness, pipeline creation, and market credibility. Internal teams should easily access customer references and content, and advocacy efforts should scale effectively while maintaining a world-class customer experience.

Compensation and Benefits

• US National Base Pay Range: $100,000—$140,000 USD
• Benefits: Dataiku offers comprehensive benefits including stock options, medical, dental, and vision plans, flexible spending accounts, 401k company match, paid time off, paid parental leave, employer-paid disability coverage, and additional health and wellbeing perks.

Join Us!

Join Dataiku to shape the future of AI. We are an equal opportunity employer committed to diversity and inclusion. If you require assistance or accommodation, please contact reasonable-accommodations@dataiku.com.

Note: Dataiku will never ask for payment during the hiring process. Be aware of potential recruitment scams.