Senior Data Analyst Sales (m/f/d)

About the Job

As a key growth accelerator, A11 partners with Europe’s most ambitious startups, scaleups, corporates, and SMBs to connect them with top-tier talent ready to make an impact. We are seeking an experienced Senior Data Analyst Sales (m/f/d) to join and drive the sales analytics strategy within the Sales Data Hub at DKV Mobility, a leading European mobility company.

About the Role

As a Senior Data Analyst Sales, you will own and scale the reporting landscape, KPI frameworks, and data-driven steering logic that enable commercial decision-making across Sales, Marketing, and top management. This role is crucial for driving data-informed strategies and optimizing sales performance.

In this role, you’ll:

• Take end-to-end ownership of the design, development, and governance of sales dashboards and reporting solutions, including KPIs, pipeline, forecast, and campaign performance.
• Proactively analyze sales KPI trends, identify drivers, risks, and opportunities, and translate findings into clear, actionable recommendations for management.
• Define, develop, and harmonize sales KPIs and the underlying data models to ensure consistency and scalability across the organization.
• Conduct complex strategic and ad-hoc analyses to support key sales initiatives and commercial decision-making processes.
• Translate complex data into decision-relevant insights and present them in stakeholder-oriented visualizations tailored for top management.
• Structure and prioritize business requirements, transforming them into scalable analytical concepts and technical specifications.
• Collaborate closely with Data Engineering and other interfaces in a steering capacity to advance data architecture, interfaces, and data products.

Your Profile

• Several years of solid experience in Sales Analytics, with demonstrable end-to-end ownership of reporting landscapes, KPI frameworks, and data-driven steering logics.
• Deep expertise in Power BI, including complex data modeling, DAX optimization, and performance tuning, paired with strong SQL skills.
• Strong understanding of modern data architectures and the ability to design and scale data models and KPI structures as a foundation for company-wide steering.
• Proven ability to translate business requirements into structured analytical concepts and technical specifications, with clear prioritization and effective scope management.
• Sharp analytical mindset with the ability to identify business drivers, conduct root cause analyses, and deliver concrete, business-relevant recommendations.
• Confident communicator who can present complex analyses clearly to senior stakeholders and drive alignment across functions.

Location

This position is based in Ratingen.

Benefits and Perks

• Market-aligned compensation with a function-dependent bonus scheme and an attractive corporate pension plan (30% employer-financed).
• Hybrid working: up to 40% remote from anywhere in Germany, plus up to 20 workation days per year across Europe.
• State-of-the-art workplaces, natural retreats, parent-child offices, and underground parking with e-car and e-bike charging.
• Fuel and EV charging discounts for up to 2 private vehicles, plus a leasing subsidy for two JobBikes and a subsidized job ticket.
• 30 vacation days plus special leave days.
• Employee counseling, family services, health checks, and regular health days and events.
• High-potential development programs, LinkedIn Learning, and career growth opportunities across all paths.
• Community events including summer parties and Corporate Volunteering days.

Our Commitment to Diversity and Inclusion

A11 is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.