Remote Social Media Strategist - Barbados

About Brafton

Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

About the Role

This is a 100% remote, full-time contract position open to candidates anywhere in the Caribbean. The Social Media Strategist reports to the VP of Social Media and is responsible for creating, executing, and reporting on effective organic and paid social media strategies across all platforms. The ideal candidate is passionate about social media, an excellent communicator, and proficient in working both autonomously and as part of a team.

Essential Job Functions

• Developing and implementing organic and paid social media strategies that align with overall marketing goals.
• Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization.
• Planning and creating monthly organic content calendars, including writing post copy, creating images/GIFs/videos, and scheduling posts.
• Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI.
• Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices.
• Participating in client-facing calls and responding to email communications in a timely manner.

Required Skills

• Bachelor’s degree required; Studies in Marketing, Communications or related area preferred.
• Minimum 2+ years of relevant work experience.
• Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.
• Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
• Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.
• Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.
• Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others.

Key Skill Sets Preferred

• Social Media, Social Media Advertising, LinkedIn Advertising, Facebook Advertising, Client Services, Presentation Skills, Sprout Social, Content Marketing, Project Management

Work Environment

This is a 100% remote working role. Your immediate supervisor would be based out of our Boston Office in the US, however you’ll be able to operate day to day in your local time zone. On occasion, you may need to adjust your schedule to cover meetings or calls with staff and clients in Australia or the UK. You must be set up to operate effectively from your own workspace and be comfortable with pure remote / home-based working. Brafton's core business is heavily remote-focused and agile.

Candidate Requirements

Remote Marketing Executives are responsible for providing and maintaining at their own cost and expense their own computer infrastructure, internet connection, and any industry-related hardware.

AI in Hiring

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.