Head of Creative Strategy / Creative Director (m/w/d)

About LikeGroup

LikeGroup is a team of 33 professionals based in Frankfurt, dedicated to executing creator marketing strategies for renowned brands such as Telekom, Deutsche Bahn, Zürich Versicherung, and SharkNinja. We function as an external creative and production hub for our clients, managing projects from strategy conception through to launch. Since 2018, we've partnered with over 80 brands and achieved approximately threefold annual growth.

The Opportunity

We are seeking a visionary individual to conceptualize major campaigns and effectively present them to marketing directors. You will be the driving force behind our campaigns, with the potential to build and lead your own team as your success grows.

Responsibilities

• Develop creative campaign concepts for major brands, from initial ideation to final pitch.
• Translate client marketing, communication, and business goals into campaigns that deliver demonstrable business results.
• Integrate creators, PR, events, stunts, social media, and paid media into cohesive, full-funnel strategies, covering awareness through to conversion.
• Moderate and lead strategy workshops with clients.
• Confidently present concepts to 10-20 key decision-makers and secure buy-in.
• Transform individual campaigns into long-term partnerships, moving from pilot projects to retainer agreements.
• Collaborate closely with our creator management, production, and performance teams.
• Build the creative function at LikeGroup, starting with hands-on execution and progressing towards leading a dedicated team.

Qualifications

• 5-10 years of experience in agency, consulting, or brand strategy roles.
• Proven experience managing campaign budgets in the six- to seven-figure range.
• Demonstrated success in developing large-scale campaigns for well-known brands.
• Deep understanding of creator, influencer, social, and paid media mechanics, as well as earned media, PR, stunts, and viral logic.
• A results-oriented mindset: prioritizing objectives before selecting tactics.
• Exceptional ability to not only develop ideas but also to sell them effectively to CMOs and executive boards.
• Strong presentation skills, high degree of self-initiative, and an entrepreneurial spirit.
• Structured work approach and high frustration tolerance, understanding that not all ideas will be approved.

Key Requirement

The ability to translate business and communication goals into creative concepts that achieve measurable business results is paramount.

Benefits

• Work with Leading Brands: Collaborate with household names like Telekom, Deutsche Bahn, Zürich, SharkNinja, and Sony.
• Creative Freedom: Bring your ideas to life with genuine budgets; campaigns go live, not into a drawer.
• Growth Role: Start with significant responsibility and the prospect of building your own team.
• Direct Access: Benefit from short decision-making processes and direct contact with the founders.
• Studio & Production Support: Utilize our own studio and rely on an experienced production team.
• Hybrid Work Model: 3 days in the Frankfurt office, 2 days remote work.

Application Process

No cover letter is required. Instead, please share details about a campaign you are particularly proud of.