Promotions Strategy Manager

About Fliff

Fliff transforms sports gaming into social, free-to-play experiences for all sports fans. Our platform allows users to compete for leaderboard positions, earn badges, and build status within the game. We are pioneering the "play-for-fun" sports gaming sector with our flagship social sportsbook, featuring sweepstakes promotions and loyalty rewards, offering enjoyable and engaging alternatives to real-money gaming.

As Fliff expands into sportsbook, daily fantasy sports, social gaming, and future gaming experiences, promotions remain a crucial tool for influencing customer behavior, driving engagement, and creating unique player experiences.

The Role

We are seeking a Promotions Strategy Manager who understands the power of incentives in influencing customer behavior and will help shape the future of promotional strategy at Fliff. This role is at the intersection of promotional strategy, customer behavior, analytics, competitive intelligence, and operational execution.

You will partner closely with Lifecycle Marketing, Product, Analytics, Finance, Compliance, and VIP teams to develop and optimize promotional programs that support business growth while maintaining sustainable economics. This role reports to the Senior Director of Lifecycle Marketing.

What You'll Do

Develop Promotional Strategy

• Design customer incentive strategies to support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives.
• Develop promotional concepts, offer structures, and qualification criteria across customer segments.
• Recommend promotional investments based on customer behavior, business objectives, and market trends.
• Identify opportunities for cross-product promotions and new incentive strategies.

Own Promotional Performance & Economics

• Evaluate promotional performance and return on investment across offer types and customer segments.
• Analyze redemption behavior, promotional costs, customer response, and offer effectiveness.
• Support promotional forecasting, budgeting, and cost management efforts.
• Measure incrementality and identify opportunities to improve promotional efficiency.
• Help establish best practices around promotional testing and optimization.

Lead Competitive Intelligence

• Maintain a pulse on promotional activity across sportsbook, fantasy sports, social gaming, social casino, and adjacent industries.
• Track competitor acquisition offers, retention programs, loyalty initiatives, VIP incentives, and event-based promotions.
• Identify emerging trends, opportunities, and risks within the promotional landscape.
• Propose new promotional concepts, mechanics, and customer engagement ideas to the business.

Manage Promotional Portfolio & Calendar

• Own Fliff’s promotional calendar and promotional portfolio across products and customer segments.
• Coordinate promotional scheduling across customer segments, business objectives, sporting events, product launches, and enterprise initiatives.
• Manage promotional inventory and offer prioritization across identified segments.
• Partner with Lifecycle Marketing, VIP, Social, and Product teams for successful deployment of promotional initiatives.

Drive Experimentation & Optimization

• Design and execute structured testing plans for promotional initiatives in coordination with Analytics.
• Evaluate offer mechanics, incentive values, timing, targeting, and promotional frequency.
• Partner with Analytics teams to measure outcomes and identify optimization opportunities.
• Establish repeatable processes that improve promotional performance over time.

What Success Looks Like

Within your first year, you will:

• Build a strong understanding of Fliff’s promotional performance and customer behavior.
• Establish a consistent competitive intelligence process.
• Improve promotional efficiency and effectiveness across key customer segments.
• Develop scalable promotional planning and governance practices.
• Become a trusted resource for promotional strategy, incentive design, and competitive promotion trends.

What We're Looking For

Required Qualifications

• 5+ years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related disciplines.
• Experience within sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or adjacent industries.
• Strong understanding of promotional mechanics, customer incentives, and offer design.
• Experience evaluating campaign performance and customer behavior.
• Strong analytical and quantitative problem-solving skills.
• Experience working cross-functionally with Marketing, Analytics, Product, and Finance teams.
• Comfortable operating in a fast-paced, startup environment with a hands-on approach.

Preferred Qualifications

• Experience with promotional economics, customer segmentation, and incentive optimization.
• SQL proficiency and experience with tools such as Tableau, Looker, Amplitude, Mixpanel, or similar analytics platforms.
• Experience with CRM and marketing automation platforms such as Braze, Optimove, Salesforce Marketing Cloud, or similar tools.
• Experience operating within regulated industries.
• Working knowledge of recommendation systems, offer optimization frameworks, and next-best-action decisioning models.
• Familiarity with machine learning approaches such as propensity modeling, uplift modeling, recommendation engines, or Multi-Armed Bandit methodologies.
• Experience partnering with Data Science teams to operationalize predictive models and personalization strategies.

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/Flexible paid time off.
• Health benefits, including medical, dental, and vision coverage, as well as generous parental leave.
• Employee-sponsored 401(k).

Extras

• $500 work-from-home stipend + Equipment & Accessories.
• Work Remotely.
• Opportunity for professional development in a dynamic, global setting.
• A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.

About Our Company

We are a multinational company with our headquarters in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming, friendly, and passionate about interesting and rewarding work.

• Welcoming and Friendly: We aim to reflect the diversity of the cities we serve, fostering an inclusive culture where everyone can thrive.
• Lively and Creative: We value each other's ideas and expertise, encouraging innovation and open discussion.
• Stimulating and Rewarding: We provide challenging tasks that align with career ambitions, ensuring your hard work contributes to both your growth and the company's success.

Equal Employment Opportunity

Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join Our Team!
If you’re ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.

IMPORTANT NOTICE: The privacy and security of applicant information is paramount. Fliff takes fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links from non-company email addresses (@getfliff.com), social media messaging platforms, or unsolicited phone calls.