Head of Marketing (m/f/d)

About dsb

Europe is falling behind in climate action, and we are missing the last chance to address climate change effectively. Fossil fuels are driving up costs, eroding competitiveness, and creating dependency on imports. Simultaneously, CO2 levels continue to rise, causing irreversible damage. The solution lies within the walls, roofs, and basements of millions of buildings. We are unlocking that potential.

dsb makes energetic renovation simple, transparent, and accessible for every homeowner. We are scaling from €15 million to €100 million in revenue and are looking for the person who will scale our marketing to achieve this. We seek someone with ownership, speed, and the drive to truly shape a market.

Responsibilities

• End-to-End Marketing Ownership: Take full strategic and operational responsibility for marketing, including budget, channel strategy, and execution. This is not about supporting; it's about genuine ownership.
• Build an Inbound Engine: Develop a scalable inbound funnel across organic and paid channels, constantly testing new approaches and proving what works.
• Positioning & Storytelling: Translate a complex solution into a compelling message that resonates with homeowners, across the website, campaigns, content, and press.
• Data-Driven Decisions: Define KPIs, analyze experiments, and make decisions based on data, not just intuition.
• Team Building: Start hands-on, identify bottlenecks early, and build an exceptional marketing team characterized by genuine drive, high standards, and a desire to shape the market.

Qualifications

• 4+ years of experience in growth or performance marketing, with genuine budget responsibility and demonstrable results.
• Experience building marketing in an early-stage company or as one of the first marketing hires, with a proven track record of impact.
• Strong sense for positioning: the ability to transform a complex solution into a clear, resonant message.
• Decision-making based on experiments and data, not assumptions.
• Clear and persuasive communication skills in German; English is a plus.
• (Bonus) Previous experience with personal projects, side hustles, or running your own business.

Benefits

• Responsibility from Day 1: Actively shape your area, work closely with the founding team, and have a direct impact on the company's development.
• Attractive Overall Package: Above-average compensation for individuals who take responsibility and want to build something significant.
• Future-Oriented Training: We invest in your development. If you are not yet certified as an energy consultant, we will cover 100% of the training costs.
• Top Office in the Heart of Berlin: Central location at Hackescher Markt, modern facilities, and a collaborative work atmosphere.
• Best Working Conditions: Access to all tools and resources to enhance your productivity and success.
• Team at Eye Level: Ideas, results, and initiative are valued over hierarchy or seniority.
• Open Feedback Culture: Honest, direct, and constructive communication for continuous improvement.
• Community That Connects: Regular team events and offsites to celebrate successes and strengthen our bond.
• Discounts & Extras: Benefit from attractive employee advantages and exclusive perks.

We look forward to your application!