Senior Digital Marketing Specialist – SEO, Leadgenerierung & KI (everyone is welcome) Berlin

About the Role

We are seeking a motivated individual to join our team and contribute to our online success. This position focuses on analyzing user behavior, optimizing online lead generation, and developing comprehensive SEO strategies.

Your Responsibilities

• Analyze user behavior and continuously optimize online lead generation.
• Develop and implement SEO strategies, including on-page, off-page, content, and technical optimizations.
• Create and optimize content with a focus on SEO and conversion.
• Confidently utilize AI tools to optimize tasks and processes.
• Work on multiple projects concurrently.
• Monitor key performance indicators, create reports, and derive actionable measures.

Your Profile

• Strong understanding of online lead generation and conversion optimization.
• Experience in SEO (content, technical, strategy).
• Basic knowledge and understanding of SEA.
• Technical understanding (website structure, tracking, tools).
• Ability to quickly familiarize yourself with new projects and target groups.
• Experience with AI-powered solutions.
• Independent, structured work style and hands-on mentality.
• Very good German language skills and English language skills at B2 level.

What We Offer

• An attractive salary, flexible working hours, and partial home office.
• Above-average contribution to company pension plans.
• Company supplementary health insurance.
• Employee discounts.
• A "Du" culture at all levels.
• High degree of creative freedom, a appreciative work environment, and an open corporate culture.
• Attractive development opportunities in a modern, future-oriented company.
• Internal training opportunities (Sirius Academy).
• Health management and sports activities.
• Team & Company Events.