✨ AI Insights & Summary
This is a compelling opportunity to join OneTwoSocial, a leading German agency renowned for its innovative digital brand communication and deep expertise in social media. As a key player in their Influencer & Creator Marketing team, you'll be at the forefront of crafting and executing cutting-edge campaigns for major brands. This role offers significant creative autonomy, strategic influence, and the chance to work with a passionate team in a dynamic, growth-oriented environment. If you possess a strong conceptual mindset, a deep understanding of social media trends, and a drive to create impactful campaigns, this position provides an exceptional platform to shape the future of digital storytelling and brand engagement.
Influencer & Creator Marketing Manager (m/f/d) - OneTwoSocial
About OneTwoSocial
OneTwoSocial is a premier digital brand communication agency in Germany, specializing in social media. Our team of approximately 60 professionals is dedicated to creative content and authentic storytelling, covering the entire funnel from strategy and content creation to performance marketing and influencer relations. We are a hub for creative thinkers, skilled professionals, talented creators, and organizational wizards, driving "entertaining dialogue" for prominent brands like Kaufland, BayWa, KFC Deutschland, Mövenpick, L'Osteria, and Yogurette.
Your Responsibilities
- Holistically conceive, plan, and manage influencer and creator campaigns from ideation through to final reporting.
- Identify, evaluate, and onboard suitable creators and influencers, conduct negotiations, and create clear, detailed briefings.
- Define KPIs, analyze campaign performance, and derive actionable learnings for future collaborations.
- Develop creator-driven campaigns, social formats, and collaborations aligned with platform logic, target audience needs, and brand requirements.
- Formulate clear conceptual recommendations and campaign strategies based on briefings and market analyses.
- Craft core messages and narratives that effectively integrate brands, creators, and communities.
- Identify relevant trends, mechanics, and formats, translating them into unique, brand-appropriate cases.
- Manage collaborations with creator agencies and management, including negotiations, calculations, and budget approvals.
Your Qualifications
- Completed degree in Marketing, Communications, Media, Business, or a comparable qualification, plus 5+ years of professional experience in a digital or social media agency, preferably with a focus on influencer or creator marketing.
- Exceptional conceptual skills and a strong intuition for creator culture, social media, and digital trends.
- Deep understanding of TikTok and META platforms (especially Instagram), including creator dynamics, content trends, distribution, and platform-specific success factors.
- Proven experience in conceptualizing, visualizing, and presenting influencer and social media campaigns to clients.
- Proficiency with influencer marketing tools for research, analysis, and reporting.
- Strong conceptual clarity and argumentation skills to serve as a strategic partner for internal teams and clients, including in new business pitches.
- Structured, self-directed work style with a high standard for quality and clear prioritization.
- Excellent communication and negotiation skills in German and English, coupled with strong team spirit and a desire to contribute to the #OneTwoTeam.
What Awaits You
- A role with clear conceptual responsibility for creator and influencer-driven communication.
- Opportunity to work with major brands on impactful, visible campaigns.
- An environment that blends strategy, creativity, and platform understanding.
- Ample room for your own ideas, narratives, and conceptual signature.
Additional Benefits
- 30 days of vacation per year.
- Flexible working models (office, remote, hybrid).
- Option for part-time work (e.g., 4-day week), depending on the position.
- Up to 8 weeks of workation per year (within EU countries).
- Subsidized Deutschlandticket.
- Subsidized EGYM Wellpass or Urban Sports membership.
- Bicycle leasing with BusinessBike.
- Discounts through Corporate Benefits.
- Dog-friendly office policy.
- Vibrant #OneTwoTeam events: monthly team breakfasts, summer parties, Oktoberfest, Christmas parties, and more.
- Flat hierarchies that are actively practiced.
- Continuous internal or external training and development opportunities.
IS THIS FOR YOU?
Apply with your complete application documents and your earliest possible start date via email to ----- de. We welcome creative and open-minded individuals! Your application can be as diverse as you are – CV, a short intro video, or a voice message. We want to hear why you're the perfect fit!
We look forward to your application!
Contact Person: Tobias Joachim
Location: Munich